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Verb Products Purple Mask

Data Availability: LIMITED

Learn more About
EWG's Scores

EWG scientists reviewed the Verb Products Purple Mask product label collected on July 07, 2021 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for Verb Products Purple Mask is 6.

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Data last updated: July 2021

Ingredient Concerns

Cancer

Cancer concern is LOW_MODERATE

Developmental & Reproductive Toxicity

Developmental & reproductive toxicity concern is LOW

Allergies & Immunotoxicity

Allergies & immunotoxicity concern is HIGH

Use Restrictions

Allergies & immunotoxicity concern is HIGH

Other Ingredient Concerns

HIGH
  • Contamination concerns
  • Irritation (skin, eyes, or lungs)
  • Miscellaneous
  • Occupational hazards
  • Use restrictions
MODERATE
  • Endocrine disruption
  • Multiple, additive exposure sources
  • Organ system toxicity (non-reproductive)
LOW
  • Enhanced skin absorption
  • Ecotoxicology
Learn more About
Ingredient Concerns
Score Data Availability Ingredient Concern
Fair
ACID VIOLET 43 (UNCERTIFIED EXT. D&C VIOLET NO. 2)
Appeared as: ACID VIOLET 43 (CI 60730)

• Cancer (low)
• Allergies/immunotoxicity (moderate)
• Use restrictions (high)
• Non-reproductive organ system toxicity (moderate)
• Irritation (skin, eyes, or lungs) (low)
• Contamination concerns (MERCURY, ARSENIC, LEAD, P-TOLUIDINE, ANTHRAQUINONE, 1,4-DIHYDROXY-, and ANTHRAQUINONE, 1-HYDROXY-)

Fair
FRAGRANCE
Appeared as: PARFUM/FRAGRANCE

• Allergies/immunotoxicity (high)
• Endocrine disruption (moderate)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
• Irritation (skin, eyes, or lungs) (moderate)

Fair

• Allergies/immunotoxicity (high)
• Use restrictions (moderate)
• Non-reproductive organ system toxicity (moderate)
• Occupational hazards (high)

Limited

• Developmental/reproductive toxicity (low)
• Allergies/immunotoxicity (high)
• Use restrictions (low)

Limited

• Use restrictions (high)

Fair

• Developmental/reproductive toxicity (low)
• Allergies/immunotoxicity (high)
• Use restrictions (low)

Limited

• Allergies/immunotoxicity (low)
• Use restrictions (moderate)
• Non-reproductive organ system toxicity (moderate)
• Irritation (skin, eyes, or lungs) (high)
• Occupational hazards (high)

Limited

• Use restrictions (moderate)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)

Limited

• Non-reproductive organ system toxicity (low)
• Contamination concerns (ETHYLENE OXIDE and 1,4-DIOXANE)

Fair

• Non-reproductive organ system toxicity (low)
• Contamination concerns (ETHYLENE OXIDE and 1,4-DIOXANE)

Fair
PROPYLENE GLYCOL
Appeared as: PEG-12 ALLYL ETHER

• Allergies/immunotoxicity (moderate)
• Enhanced skin absorption
• Use restrictions (low)
• Non-reproductive organ system toxicity (moderate)
• Irritation (skin, eyes, or lungs) (high)

Fair
BHT

• Cancer (moderate)
• Developmental/reproductive toxicity (low)
• Allergies/immunotoxicity (moderate)
• Endocrine disruption (low)
• Non-reproductive organ system toxicity (moderate)
• Irritation (skin, eyes, or lungs) (moderate)

Fair

• Allergies/immunotoxicity (moderate)
• Enhanced skin absorption
• Use restrictions (low)
• Non-reproductive organ system toxicity (moderate)
• Irritation (skin, eyes, or lungs) (high)

Fair

• Use restrictions (moderate)
• Non-reproductive organ system toxicity (low)

Fair

• Allergies/immunotoxicity (moderate)
• Use restrictions (moderate)
• Non-reproductive organ system toxicity (low)
• Irritation (skin, eyes, or lungs) (moderate)

Good

• Use restrictions (moderate)

Good

• Allergies/immunotoxicity (low)
• Enhanced skin absorption
• Non-reproductive organ system toxicity (moderate)
• Irritation (skin, eyes, or lungs) (high)
• Occupational hazards (moderate)

Good

• Use restrictions (moderate)

Limited

• Allergies/immunotoxicity (low)
• Enhanced skin absorption
• Use restrictions (low)
• Endocrine disruption (low)
• Irritation (skin, eyes, or lungs) (low)

Limited

• Allergies/immunotoxicity (low)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
• Irritation (skin, eyes, or lungs) (high)

Limited

• Allergies/immunotoxicity (moderate)
• Non-reproductive organ system toxicity (low)

Robust
WATER
Appeared as: AQUA/WATER/EAU

Limited

• Irritation (skin, eyes, or lungs) (moderate)

Limited

• Non-reproductive organ system toxicity (moderate)

Limited

• Use restrictions (low)

Limited

None

Limited

• Multiple, additive exposure sources (low)

Limited

Limited

Fair

• Irritation (skin, eyes, or lungs) (moderate)

Limited

Limited

Limited
PELVETIA CANALICULATA (CHANNELLED WRACK) EXTRACT
Appeared as: PELVETIA CANALICULATA EXTRACT

Limited

• Use restrictions (low)
• Non-reproductive organ system toxicity (moderate)

Limited

• Allergies/immunotoxicity (low)
• Non-reproductive organ system toxicity (low)
• Irritation (skin, eyes, or lungs) (low)

Limited

None

Limited

Limited

Limited

Limited

Limited

None

None
METHYOXYPROPYLGLUCONAMIDE
Appeared as: HYDROXYPROPYLGLUCONAMIDE

Fair

Limited

• Irritation (skin, eyes, or lungs) (moderate)

Fair

Limited

• Non-reproductive organ system toxicity (moderate)

Fair

Fair

Fair

Good
SILICA, AMORPHOUS
Appeared as: SILICA

• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)

Fair

Limited
BOSWELLIA CARTERI (FRANKINCENSE) OIL
Appeared as: BOSWELLIA CARTERII GUM OIL

• Multiple, additive exposure sources (low)

Product's Animal Testing Policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

PETA Cruelty-free Companies

Companies that join the "Caring Consumer" program of People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, attest that "neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations or finished products, and that they pledge not to do so in the future."

For more information visit: http://www.peta.org/living/beauty-and-personal-care/companies/default.aspx

Product's Label Information

Ingredients from packaging:

Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, Acid Violet 43 (CI 60730), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool

Directions from packaging:

After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.

ABOUT THE SKIN DEEP® RATINGS

EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer

ABOUT EWG VERIFIED™

Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer