NakedPoppy Clean Liquid Eyeliner, Black
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EWG Verified Product
This product bears the EWG VERIFIED® mark, meaning that the product meets EWG’s strictest standards for health and safety. It avoids any of the ingredients on EWG’s “Unacceptable List” and provides full transparency of ingredients, including fragrance.
Ingredient List
The specific formulation has been reviewed by EWG scientists. At the time of verification, the ingredients in this formulation were used at a concentration below EWG’s health and safety limit, and therefore did not pose significant human health concerns. Click on an ingredient for more information.
ACACIA SENEGAL GUM
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BENZYL ALCOHOL
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CENTAUREA CYANUS (CORNFLOWER) FLOWER WATER
Appeared as: CENTAUREA CYANUS FLOWER WATER |
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CI 77499
Appeared as: IRON OXIDES (CI 77499) |
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DEHYDROACETIC ACID
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LAURYL GLUCOSIDE
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POTASSIUM SORBATE
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PROPANEDIOL
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SODIUM BENZOATE
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SODIUM CITRATE
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SODIUM LAURYL GLYCOL CARBOXYLATE
Appeared as: SODIUM LAURYL GLUCOSE CARBOXYLATE |
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SORBIC ACID
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WATER
Appeared as: AQUA (WATER; EAU) |
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XANTHAN GUM
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Ingredients from packaging:
Centaurea Cyanus Flower Water, Propanediol, Acacia Senegal Gum, Xanthan Gum, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Dehydroacetic Acid, Benzyl Alcohol, Aqua (Water, Eau), Sodium Benzoate, Potassium Sorbate, Sodium Citrate, Sorbic Acid, Iron Oxides (CI 77499)
EWG Verified
This product bears the EWG VERIFIEDTM mark - its formulation has been reviewed by EWG scientists, and the company behind the product has shown its ingredients meet all of the EWG’s strict criteria. When it was verified, the ingredients in this formulation did not pose significant human health concerns.
LEARN MORE ON EWG.ORGProduct's animal testing policies
Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.
Leaping Bunny

Products bearing the Leaping Bunny mark are certified cruelty-free under the Humane Household Products Standard, managed in the U.S. and Canada by the Coalition for Consumer Information on Cosmetics, a coalition of eight national animal protection groups. Participating companies must open their processes to independent audits throughout the supply chain.
LEARN MORE ON LEAPINGBUNNY.ORGUnderstanding scores
Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.
Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.
HOW WE DETERMINE SCORESHazard score
The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED® mark means a product meets EWG’s strictest criteria for transparency and health.
EWG Verification Process
An EWG VERIFIED® mark on a product indicates that the company’s ingredient disclosures show the product has met our full criteria to ensure it adheres to our standards for health.