Rejuva Minerals Mega Lash Mascara, Midnight Black

EWG scientists reviewed the Rejuva Minerals Mega Lash Mascara, Midnight Black product label collected on January 01, 2017 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. Rejuva Minerals Mega Lash Mascara, Midnight Black is EWG VERIFIED™.
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Data last updated: January 2017
Ingredient Concerns
Cancer 

Cancer: Ingredients linked to cancer in government, industry or academic studies or assessments.
Developmental & Reproductive Toxicity 

Developmental and reproductive toxicity: Ingredients linked to developmental and reproductive toxicity, a broad class of health effects that range from infertility and reproductive organ cancers to birth defects and developmental delays in children.
Allergies & Immunotoxicity 

Allergies and immunotoxicity: Ingredients linked to harm to the immune system, a class of health problems that manifest as allergic reactions or an impaired capacity to fight disease and repair damaged tissue in the body.
Use Restrictions 

Use restrictions: Ingredients restricted or prohibited for use in cosmetics, according to industry safety guidelines, government requirements or guidance from the U.S., EU, Japan or Canada.
Other Ingredient Concerns
HIGH
- Irritation (skin, eyes, or lungs)
- Persistence and bioaccumulation
LOW
- Enhanced skin absorption
- Endocrine disruption
- Organ system toxicity (non-reproductive)
Ingredient Concerns
Score | Data Availability | Ingredient | Concern |
---|---|---|---|
Fair
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• Enhanced skin absorption (meets restrictions and warnings based on EWG review of company data) |
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Fair
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• Cancer (low) |
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Limited
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• Allergies/immunotoxicity (moderate) |
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Robust
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Limited
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• Allergies/immunotoxicity (low) |
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Limited
|
|
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Limited
|
|
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Limited
|
|
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Limited
|
|
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Limited
|
|
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Fair
|
• Use restrictions (meets restrictions and warnings based on EWG review of company data) |
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Fair
|
|
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Limited
|
|
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Limited
|
|
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Fair
|
|
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Limited
|
|
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Limited
|
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Product's Animal Testing Policies
Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.
PETA Cruelty-free Companies

Companies that join the "Caring Consumer" program of People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, attest that "neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations or finished products, and that they pledge not to do so in the future."
For more information visit: http://www.peta.org/living/beauty-and-personal-care/companies/default.aspx
Product's Label Information
Ingredients from packaging:
Water, Iron Oxide, Euphorbia Cerifera (Candelilla) Wax, Sucrose Stearate, *Copernicia Cerifera (Carnauba) Wax, Cichorium Intybus (Chicory) Root Extract, Propanediol, Helianthus Annuus (Sunflower) Seed Wax, Gluconolactone, Sodium Benzoate, Galactoarabinan, Capryl Glycol, Potassium Sorbate, Caesalpinia Spinosa Gum, Xanthan Gum, *Gossypium Herbaceum (Cotton) Flower Extract, *Persea Gratissima (Avocado) Fruit Extract
Directions from packaging:
After first coat, apply additional coats while still wet. Remove with soap & water or eye makeup remover.
Warnings from packaging:
To safeguard the purity of this product, do not share with others. To avoid injury, do not apply this product while moving. Do not add water, saliva, or other substances to the product. Keep the cap screwed on tightly after each use. If change in color, smell or appearance occurs, please discard product. Do not use this product if your eye is injured, irritated, or infected. If irritation should occur from use of the product, please discontinue use and consult a physician promptly. Replace every 2-3 months.
ABOUT THE SKIN DEEP® RATINGS
EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer
ABOUT EWG VERIFIED™
Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer