What is EWG VERIFIED™?

EWG VERIFIED™ aims to be the gold standard in the health and wellness space.

Although EWG VERIFIED™ aims to be the gold standard in the health and wellness space, EWG’s Guide to Healthy Cleaning will remain a valuable tool to formulators, some of the people making key decisions about products. As the standard bearer, we aim to keep the bar high – to show consumers products that are the best for health, based on the latest science. We hope one day the market will have transformed so that every product on store shelves meets our rigorous criteria and proudly bear our mark. If a product doesn’t bear the EWG VERIFIED™ mark, we encourage consumers to visit EWG’s Guide to Healthy Cleaning to learn more about the product before purchasing.

Consumers Want To Know What They’re Buying

Consumer demand is driving manufacturers to make home cleaning products safer. And so manufacturers in turn are increasingly being transparent about what ingredients they’re using in their products.

A cleaning product with the EWG VERIFIED™ mark means it has met the highest standards created in the interest of public health.

At EWG, we believe all cleaning products should:

  • Be free of EWG’s ingredients of concern that harm health and the environment.
  • Disclose their ingredients to consumers.
  • Meet stringent air quality standards.

Cleaning should mean clean – not polluting your home with toxic chemicals.

Best of the Best:

Learn how the EWG VERIFIED™ mark can show consumers your brand's best products.

  • Avoids EWG's ingredients of concern

    Products cannot contain any ingredients on EWG's "Unacceptable" list, meaning ingredients with health, ecotoxicity and/or contamination concerns.

  • Provides full transparency

    Must meet EWG’s standards for ingredient disclosure on the label, provide full transparency to EWG, including fragrance ingredients.

  • Uses good manufacturing practices

    Product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.

Going beyond the label.

For more than two decades, EWG has provided practical ideas for protecting consumers from exposure to chemicals in everyday products. Now your company can help EWG take this idea a step further. EWG VERIFIED™ goes beyond labels, driving companies toward full transparency. The EWG VERIFIED: For Your Health™ mark means the product goes above and beyond its green rating from EWG, disclosing more about its formulations and manufacturing processes, and ingredients that are seldom listed on product labels.