What is EWG VERIFIED™?

EWG VERIFIED™ aims to be the gold standard in the health and wellness space.

While EWG VERIFIED™ aims to be a gold standard in the health and wellness space, Skin Deep® will remain a valuable tool for people who make decisions about products. As standard bearers, we aim to keep the bar high – to show consumers the products that are the best for health, based on all of the latest science. We hope one day the market will have transformed enough that every product on store shelves meet our rigorous criteria and proudly bear our mark. However, until then, Skin Deep® will still be around as a useful guide to help consumers find other products that work best for them. If a product doesn't have the EWG VERIFIED™ mark, we encourage consumers to visit Skin Deep® or use our Healthy Living app to learn more about the product before purchasing.

Customers want information when they shop.

Customers have asked us for years when they'll be able to shop smart without having to pull out a cellphone or research Skin Deep® at home. Now, with EWG VERIFIED™, they can see the mark at the point of purchase and know for sure which products meet EWG's rigorous standards.

Best of the Best:

Learn how the EWG VERIFIED™ mark can show consumers your brand's best products.

Going beyond the label.

For more than 12 years, EWG's Skin Deep® has provided practical solutions to protect consumers from everyday exposures to chemicals in personal care products. Now, your company can help EWG go a step further and convey this information to consumers in stores. EWG VERIFIED™ goes beyond labels and drives companies to disclose more ingredients seldom listed on product labels to move toward full transparency.

An EWG VERIFIED: For Your Health™ mark on a product means that the product goes above and beyond its green rating in EWG's Skin Deep® because the company has disclosed more about its formulations and manufacturing processes.

An EWG VERIFIED: For Your Health™ mark on a product means that the product goes above and beyond its green rating in EWG's Skin Deep® because the company has disclosed more about its formulations and manufacturing processes.