WASHINGTON – Target made a giant commitment to the better beauty movement by adding W3LL PEOPLE, one of the leading nontoxic cosmetics companies in the country, to store shelves. W3LL PEOPLE has more than 30 products that carry the EWG VERIFIEDTM seal, the gold standard for health and wellness in the personal care aisle.
“This new partnership between W3LL PEOPLE and Target is a big win, not only for the companies, but for millions of consumers,” said Jocelyn Lyle, vice president of development at EWG.
This announcement by Target and W3LL PEOPLE marks the first time products on the shelves of a major U.S. big-box store will have the EWG VERIFIEDTM seal on their packages.
“This is further evidence that consumers, tired of worrying about what chemicals they may be exposing themselves to through personal care products, are forcing market change with their wallets,” added Lyle.
An EWG VERIFIEDTM: For Your Health mark on a product means the product goes above and beyond its green rating in EWG’s Skin Deep® database because the company has disclosed its formulation and agreed to follow good manufacturing practices, among other stringent health criteria.