Washington, D.C. – Environmental Working Group’s Skin Deep App is here!
“Safety profiles for tens of thousands of products are now literally at the fingertips of everybody strolling the aisles of any store in the country,” said Heather White, executive director at Environmental Working Group. “This app will make choosing safer products for yourself and your family that much easier.”
Shoppers will be able to quickly see the Skin Deep score of a product by simply scanning the bar code with their iPhone or Android devices. The App can be downloaded for free at the following links:
EWG's Skin Deep Cosmetics Database is an online guide with safety ratings for more than 78,000 cosmetics and other personal care products and more than 2,500 brands. It has been searched more than 200 million times. It was launched in 2004 to help people find safer products with fewer ingredients that are hazardous or haven't been thoroughly tested.
Skin Deep combines product ingredient lists with information in more than 60 toxicity and regulatory databases. EWG created it because personal care products are not rigorously tested and regulated. Chemical ingredients common in many of these products are associated with a number of serious health problems, including cancer, hormone disruption, development and reproductive problems and allergies. Some companies use hazardous ingredients like formaldehyde and coal tar, both human carcinogens.
EWG’s Skin Deep has transformed the marketplace. Since it came online, shoppers are increasingly buying products that have fewer toxic ingredients. To appeal to health-conscious consumers, many manufacturers have introduced product lines with fewer hazardous ingredients.
“We’ve heard from top cosmetics industry executives that Skin Deep fundamentally changed the way people look at these products,” said Nneka Leiba, deputy director of research for EWG. “They used to think they were just applying makeup and lotion, but now they know they are applying chemicals too. As with the launch of the Skin Deep database a decade ago, we anticipate the new Skin Deep App to be a game changer for concerned consumers as well as companies who value their brands and loyal customer base.”
The Skin Deep App for the iPhone is one of the top 20 free lifestyle Apps available in the Apple Store. Since Sunday, November 17, there have been more than 21,000 downloads of the App and over 114,000 product barcodes have been scanned.