Jabali Williams

Vice President, Experience & Chief Creative Officer

Jabali Williams has more than 20 years of experience leading brand and digital projects by providing strategic direction, aligning organizational goals with customer needs. As Vice President for Digital Marking and Innovation, he focuses on elevating EWG’s digital strategy with formalized data driven and user-centered decision making, with the goal of optimizing the overall customer experience.

Prior to joining EWG, Jabali served as a design leader, guiding successful digital transformation projects for several government agencies, non-profits, and private sector clients, including the Department of State, the Federal Trade Commission, the National Parks Foundation, and No Kid Hungry. He has been a part of several award winning projects throughout his 20 year career, leading $100 million-plus contracts from pitch and procurement to strategy and execution, and is a regular presence at colleges and universities, professional conferences, and local meetups. 

A designer at his core, Jabali’s true passion is advocating for design and user experience, accelerating ideas, and empowering people. Coming from a lineage of educators and social activists, he aims to make a positive impact on people in need of support, those providing the support, and allies encountered along the way.