Kourtney Kardashian’s Appeal For Cosmetics Safety Reaches 590 Million People

On Tuesday, Kourtney Kardashian joined EWG President Ken Cook on Capitol Hill to brief reporters and congressional staffers about EWG’s #BeautyMadeBetter campaign. The campaign seeks support for reforming the nation’s outdated cosmetics law, which has remained largely unchanged since 1938.

In just a few days, coverage of the event has reached more than 590 million people. Kardashian’s support of the Personal Care Products Safety Act was featured on Good Morning America, NBC’s TODAY show, The New York Times, The Washington Post, BuzzFeed, E! News, Glamour, Health, TMZ and in many other outlets.

Americans expect the personal care products they use each day are safe. Women use an average of 12 products a day. But it’s not just a women’s issue: Men use an average of six products a day. And the use of lotions, wipes and other products on children is increasing.

It’s long past time for Congress to pass a law that protects us and our children’s health. You can tell your senator to support the Personal Care Products Safety Act here.

Kardashian revealed that she first became aware of the potentially hazardous ingredients in personal care products when she had her first child, Mason.

“I would get so many baby gifts and a lot of skincare products for my kids,” Kardashian said during the briefing. “I would use the things that people sent me, assuming the baby products would be safe. And I remember learning from my mom friends that these were not healthy at all.”

The beauty ambassador found EWG and said she’s used our Healthy Living app to research product labels for years.

“Everybody should have the right to healthy products,” Kardashian continued. “So that’s why I wanted to come here and make it a bigger deal. It’s time for Congress to do its job.”

Under current law, cosmetics companies can put just about any ingredient in personal care products. There are few restrictions on the ingredients that can be added to these products or the amounts of potentially hazardous chemicals that can be used.

The Personal Care Products Safety Act, co-sponsored by Sens. Dianne Feinstein, D-Calif., and Susan Collins, R-Maine, would give the Food and Drug Administration the power to review the most controversial chemicals in personal care products – which are linked to serious public health threats – and determine if those ingredients are safe, safe at certain levels or unsafe. The bill also gives the FDA the ability to recall and stop production of products that pose health risks to consumers. Most importantly, it provides revenue from the $60 billion personal care products industry to pay for the FDA’s safety reviews and oversight.

Cosmetics companies large and small – including Procter & Gamble, Johnson & Johnson, Revlon, Estee Lauder, L’Oreal and Unilever – support the legislation, as do many public health groups.

We hope this attention leads to a better understanding of the need to finally update our cosmetics law. American families have waited far too long for cosmetics safety reform that will ensure the products they slather on every day are safe.

You can do your part and show your support for safer cosmetics here.

Read news stories about Kourtney Kardashian’s crusade for cosmetics safety

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