This decision by Procter and Gamble is welcome news for its customers and could ripple across the entire industry. We understand that such changes do not happen easily or overnight in a company of P&G’s size. But it is clear that consumers are being heard. To its great credit, P&G is listening and taking positive action.I’m very encouraged and impressed by the P&G announcement and optimistic that before long fragrance ingredients will be fully transparent in the global market. The trend towards full transparency—in food, personal care, cleaning products and many other categories--is not just undeniable, it’s accelerating and irreversible.Consumers obviously want products that are effective and affordable. Increasingly they also insist on knowing what ingredients are in those products, and want to decide for themselves if those ingredients are safe. Today’s announcement makes clear that P&G is embracing these emerging consumer desires and preferences. The scale of the company and the enormous popularity of its many brands make P&G’s steps a global game-changer.We commend P&G’s leadership today and feel confident that other companies will soon follow the example P&G has set.
Independence Day is almost here, with the potential for fun, sun and fireworks. While preparing for barbecues, beach days and get-togethers with family and friends, keep in mind a few health and...