By now you've heard of Skin Deep, the cosmetics database in which you can search through 23,764 products with 6,924 ingredients. Skin Deep allows users to choose products -- mascara, shampoo, nail polish, sunscreen and the like -- with fewer health hazards.
Now EWG's research team has analyzed the data on products marketed specifically for children and created the Parent's Guide to Children's Personal Care Products. We often assume that the claims on packaging ("gentle," "safe for children," "hypoallergenic") mean that those products are held to special safety standards. In fact, those claims go completely unvalidated.
The new report gives you best choices for products like shampoo, body wash, diaper cream and toothpaste. It also tells you what ingredients to avoid, and there's even a one-page guide you can print to take with you to the store. Doncha just love useful science?