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Consumers Willing to Pay for Greener PCs

Monday, June 26, 2006

The BBC reports that a study commissioned by Greenpeace reveals consumers want more environmentally friendly PCs. What's so bad about computers? Well--they contain, among other nasty chemicals: lead, arsenic, fire retardants, cadmium, chromium, and mercury. And that's only in the final product--making the machine requires 10 times its weight in chemicals and fossil fuels.

The study reveals that consumers in the UK were prepared to spend an extra $117 while people in China were willing to pay $197 more for a cleaner PC. Could this have something to do with China being a world-wide dumping ground for obsolote electronics?

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