Data Availability:
Fair
Crest Pro-Health Whitening Power Toothpaste
Ingredient concerns
See how this product scores for common concerns.
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MODERATECancer
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LOWAllergies & Immunotoxicity
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LOWDevelopmental and Reproductive Toxicity
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HIGHUse Restrictions
Ingredient scores
Ingredients are scored based on their formulation and concentration in this product. Click on an ingredient for more information.
WATER
Data Availability: Robust
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SORBITOL
Data Availability: Fair
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HYDRATED SILICA
Data Availability: Fair
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SODIUM LAURYL SULFATE
Data Availability: Fair
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SODIUM GLUCONATE
Data Availability: Fair
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CHONDRUS CRISPUS (CARRAGEENAN)
Appeared as: CARRAGEENAN
Data Availability: Good
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UNSPECIFIED FLAVOR
Appeared as: FLAVOR
Data Availability: Fair
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SODIUM CITRATE
Data Availability: Fair
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XANTHAN GUM
Data Availability: Fair
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ZINC CITRATE
Data Availability: Fair
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SODIUM HYDROXIDE
Data Availability: Fair
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STANNOUS CHLORIDE
Data Availability: Limited
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SODIUM SACCHARIN
Data Availability: Fair
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SUCRALOSE
Data Availability: Limited
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MICA
Data Availability: Fair
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TITANIUM DIOXIDE
Data Availability: Good
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CI 42090 (FD&C BLUE NO. 1 OR D&C BLUE NO. 4)
Appeared as: BLUE 1
Data Availability: Fair
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Ingredients from packaging:
,,WATER, SORBITOL, 9 HYDRATED SILICA, SODIUM LAURYL SULFATE, SODIUM GLUCONATE, CARRAGEENAN, FLAVOR, SODIUM CITRATE, XANTHAN GUM, ZINC CITRATE, SODIUM HYDROXIDE, STANNOUS CHLORIDE, SODIUM SACCHARIN, SUCRALOSE, MICA, TITANIUM DIOXIDE, BLUE 1
Product's animal testing policies
Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.
PETA: Companies That Do Test on Animals

People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, has identified companies that "either test on animals or pay a laboratory to conduct tests on animals."
LEARN MORE ON PETA.ORGUnderstanding scores
Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.
Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.
HOW WE DETERMINE SCORESHazard score
The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED™ mark means a product meets EWG’s strictest criteria for transparency and health.
Data availability
The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature.