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Proclaim, Coconut Oil Anti-Breakage Shampoo
EWG scientists reviewed the Proclaim, Coconut Oil Anti-Breakage Shampoo product label collected on September 01, 2021 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for Proclaim, Coconut Oil Anti-Breakage Shampoo is 5.
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Data last updated: September 2021
Ingredient Concerns
Cancer 
Cancer: Ingredients linked to cancer in government, industry or academic studies or assessments.
Developmental & Reproductive Toxicity
Developmental and reproductive toxicity: Ingredients linked to developmental and reproductive toxicity, a broad class of health effects that range from infertility and reproductive organ cancers to birth defects and developmental delays in children.
Allergies & Immunotoxicity
Allergies and immunotoxicity: Ingredients linked to harm to the immune system, a class of health problems that manifest as allergic reactions or an impaired capacity to fight disease and repair damaged tissue in the body.
Use Restrictions
Use restrictions: Ingredients restricted or prohibited for use in cosmetics, according to industry safety guidelines, government requirements or guidance from the U.S., EU, Japan or Canada.
Other Ingredient Concerns
HIGH
- Contamination concerns
- Irritation (skin, eyes, or lungs)
- Miscellaneous
- Organ system toxicity (non-reproductive)
- Occupational hazards
- Use restrictions
MODERATE
- Endocrine disruption
- Multiple, additive exposure sources
LOW
- Enhanced skin absorption
- Ecotoxicology
Ingredient Concerns
| Score | Data Availability | Ingredient | Concern |
|---|---|---|---|
 |
Fair
|
• Allergies/immunotoxicity (high) |
|
 |
Robust
|
• Developmental/reproductive toxicity (moderate) |
|
|
Limited
|
• Cancer (low) |
|
 |
Good
|
• Allergies/immunotoxicity (moderate) |
|
|
Limited
|
• Use restrictions (moderate) |
|
|
Limited
|
• Allergies/immunotoxicity (moderate) |
|
|
Fair
|
• Allergies/immunotoxicity (moderate) |
|
 |
Limited
|
• Non-reproductive organ system toxicity (moderate) |
|
|
Fair
|
• Cancer (low) |
|
|
Limited
|
• Use restrictions (low) |
|
 |
Good
|
• Use restrictions (moderate) |
|
|
Fair
|
• Enhanced skin absorption |
|
|
Good
|
• Use restrictions (moderate) |
|
|
Limited
|
• Use restrictions (moderate) |
|
 |
Robust
|
|
|
|
None
|
|
|
|
Limited
|
• Use restrictions (high) |
|
|
Limited
|
|
|
|
Fair
|
|
|
|
Limited
|
• Non-reproductive organ system toxicity (moderate) |
|
|
Fair
|
|
|
|
None
|
|
|
|
Limited
|
|
|
|
None
|
• Use restrictions (low) |
|
|
Limited
|
• Use restrictions (low) |
|
|
Limited
|
|
|
|
None
|
• Use restrictions (low) |
|
|
Limited
|
• Use restrictions (low) |
|
|
Limited
|
• Multiple, additive exposure sources (low) |
|
|
Limited
|
|
Product's Animal Testing Policies
Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.
Unknown
Leading international certifiers PETA and Leaping Bunny have no information concerning this company’s use of animal testing.
Product's Label Information
Ingredients from packaging:
WATER ,SODIUM METHYL COCOYL TAURATE ,COCAMIDOPROPYL BETAINE ,COCAMIDE MEA ,GLYCOL DISTEARATE ,SORBITOL ,FRAGRANCE ,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE ,CITRIC ACID ,POLYQUATERNIUM-7 ,DMDM HYDANTOIN ,COCOS NUCIFERA (COCONUT) OIL ,SILICONE QUATERNIUM-16 ,PEG-4 LAURATE ,TETRASODIUM EDTA ,AMODIMETHICONE ,PEG-90M ,UNDECETH-11 ,C11-15 PARETH-7 ,BUTYLOCTANOL ,UNDECETH-5 ,TOCOPHERYL ACETATE ,IODOPROPYNYL BUTYLCARBAMATE ,LAURETH-9 ,GLYCERIN ,TRIDECETH-12 ,PANTHENOL ,HYDROLYZED KERATIN ,HYDROLYZED SILK
Directions from packaging:
Apply Proclaim Coconut Anti-Breakage Shampoo to wet hair. Lather and rinse thoroughly. Repeat if necessary.
ABOUT THE SKIN DEEP® RATINGS
EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer
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Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer
