EWG Skin Deep® | Better & Better Remarkably Pure Toothpaste, Bettermint Rating

HOW WE DETERMINE SCORES LEARN MORE ABOUT EWG VERIFIED™

Better & Better Remarkably Pure Toothpaste, Bettermint

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EWG Verified Product

This product bears the EWG VERIFIED™ mark, meaning that the product meets EWG’s strictest standards for health and safety. It avoids any of the ingredients on EWG’s “Unacceptable List” and provides full transparency of ingredients, including fragrance.

Ingredient List

The specific formulation has been reviewed by EWG scientists. At the time of verification, the ingredients in this formulation were used at a concentration below EWG’s health and safety limit, and therefore did not pose significant human health concerns. Click on an ingredient for more information.

AGAVE TEQUILANA LEAF EXTRACT
Appeared as: AGAVE TEQUILANA (BLUE AGAVE) STEM EXTRACT

FUNCTION(S)	cosmetic astringent, astringent
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CALCIUM CARBONATE

FUNCTION(S)	abrasive, buffering agent, bulking agent, opacifying agent, oral care agent, buffering, bulking, opacifying, oral care
CONCERNS	• Enhanced skin absorption • Use restrictions (meets restrictions and warnings based on EWG review of company data) • Irritation (skin, eyes, or lungs) (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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COCOS NUCIFERA (COCONUT) OIL

FUNCTION(S)	fragrance ingredient, hair conditioning agent, skin-conditioning agent - miscellaneous;skin-conditioning agent - occlusive, emollient, hair conditioning, masking, skin conditioning, solvent
CONCERNS	• Allergies/immunotoxicity (low) • Multiple, additive exposure sources (low) • Irritation (skin, eyes, or lungs) (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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COCOS NUCIFERA FRUIT EXTRACT
Appeared as: COCOS NUCIFERA (COCONUT) FRUIT POWDER

FUNCTION(S)	not reported
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GLYCERIN
Appeared as: VEGETABLE GLYCERIN

FUNCTION(S)	denaturant, fragrance ingredient, hair conditioning agent, humectant, oral care agent;oral health care drug, skin-conditioning agent - humectant, skin protectant, viscosity decreasing agent, perfuming, solvent
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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LEUCONOSTOC/ RADISH ROOT FERMENT FILTRATE
Appeared as: LEUCONOSTOC/RADISH ROOT FERMANT FILTRATE

FUNCTION(S)	antidandruff, antimicrobial
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MENTHA PIPERITA (PEPPERMINT) OIL

FUNCTION(S)	fragrance ingredient, skin-conditioning agent - miscellaneous
CONCERNS	• Cancer (low) • Allergies/immunotoxicity (high) • Enhanced skin absorption • Use restrictions (meets restrictions and warnings based on EWG review of company data) • Neurotoxicity (low) • Endocrine disruption (low) • Irritation (skin, eyes, or lungs) (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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MENTHA SPICATA (SPEARMINT) OIL
Appeared as: MENTHA SPICATA (SPEARMINT) LEAF OIL

CONCERNS	• Allergies/immunotoxicity (high) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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MENTHOL

FUNCTION(S)	denaturant, external analgesic, flavoring agent, fragrance ingredient, oral health caredrug, masking, refreshing, soothing
CONCERNS	• Allergies/immunotoxicity (high) • Multiple, additive exposure sources (low) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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SODIUM BICARBONATE
Appeared as: SODIUM BICARBONATE (BAKING SODA)

FUNCTION(S)	abrasive, buffering agent, deodorant agent, oral care agent, oral health care drug;phadjuster, skin protectant, buffering, deodorant, oral care, skin protecting
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SODIUM CHLORIDE
Appeared as: SODIUM CHLORIDE (SALT)

FUNCTION(S)	flavoring agent, oral care agent, viscosity increasing agent - aqueous
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SODIUM COCOYL GLUTAMATE

FUNCTION(S)	surfactant - cleansing agent, cleansing, surfactant
CONCERNS	• Use restrictions (meets restrictions and warnings based on EWG review of company data) EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
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STEVIA REBAUDIANA (SWEETLEAF) EXTRACT
Appeared as: STEVIA REBAUDIANA LEAF/STEM EXTRACT

FUNCTION(S)	flavoring agent, masking
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WATER
Appeared as: WATER (AQUA)

FUNCTION(S)	solvent
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XANTHAN GUM

FUNCTION(S)	binder, emulsion stabilizer, skin-conditioning agent - miscellaneous, surfactant -emulsifying agent, viscosity increasing agent - aqueous, binding, emulsifying, emulsion stabilising, gel forming, skin conditioning, surfactant, viscosity controlling
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XYLITOL

FUNCTION(S)	flavoring agent, humectant, skin-conditioning agent - humectant, skin conditioning
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Ingredients from packaging:

Organic Vegetable Glycerin, Water (Aqua), Calcium Carbonate, Organic Cocos Nucifera (Coconut) Oil, Organic Cocos Nucifera (Coconut) Fruit Powder, Organic Xylitol, Sodium Cocoyl Glutamate, Sodium Bicarbonate (Baking Soda), Leuconostoc/Radish Root Fermant Filtrate, Organic Mentha Spicata (Spearmint) Leaf Oil, Agave Tequilana (Blue Agave) Stem Extract, Organic Mentha Piperita (Peppermint) Oil, Sodium Chloride (Salt), Organic Stevia Rebaudiana Leaf/Stem Extract, Xanthan Gum, Organic Menthol

Directions from packaging:

Let your mind explore, as you brush away For two blissful minutes, two times per day

EWG Verified

This product bears the EWG VERIFIEDTM mark - its formulation has been reviewed by EWG scientists, and the company behind the product has shown its ingredients meet all of the EWG’s strict criteria. When it was verified, the ingredients in this formulation did not pose significant human health concerns.

LEARN MORE ON EWG.ORG

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

Unknown

Leading international certifiers PETA and Leaping Bunny have no information concerning this company’s use of animal testing.

Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED™ mark means a product meets EWG’s strictest criteria for transparency and health.

EWG Verification Process

EWG VERIFIED

An EWG VERIFIED™ mark on a product indicates that the company’s ingredient disclosures show the product has met our full criteria to ensure it adheres to our standards for health.