Know Your Environment. Protect Your Health.
EWG Home EWG’s Guide to Healthy Cleaning EWG’s Food Scores Healthy Living App Open menu

EWG's Skin Deep®
Find products and ingredients Learn how Skin Deep® works Meet our experts Discover EWG VERIFIED™
GET UPDATES DONATE
Score legend
HOW WE DETERMINE SCORES LEARN MORE ABOUT EWG VERIFIED™
Product score: 03

Data Availability:

Limited

Maybelline New York the Falsies Push Up Drama Waterproof Mascara, Very Black 307

Maybelline New York the Falsies Push Up Drama Waterproof Mascara, Very Black 307

WHERE TO BUY

CATEGORY

Mascara

DATA LAST UPDATED

December 2020

Ingredient concerns

See how this product scores for common concerns.

  • LOW
    Cancer
  • MODERATE
    Allergies & Immunotoxicity
  • LOW
    Developmental and Reproductive Toxicity
  • HIGH
    Use Restrictions

Ingredient scores

Ingredients are scored based on their formulation and concentration in this product. Click on an ingredient for more information.

Ingredient score: 01
ISODODECANE
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) fragrance ingredient, solvent, emollient, perfuming
CONCERNS • Use restrictions (low)
• Non-reproductive organ system toxicity (low)
• Irritation (skin, eyes, or lungs) (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
BEESWAX
Appeared as: CERA ALBA/BEESWAX/CIRE DABELLE
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) binder, emulsion stabilizer, epilating agent, fragrance ingredient, skin-conditioning agent -miscellaneous, surfactant - emulsifying agent, viscosity increasing agent - nonaqueous, emollient, emulsifying, film forming, perfuming
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
COPERNICIA CERIFERA (CARNAUBA) WAX
Appeared as: COPERNICIA CERIFERA CERA/CARNAUBA WAX/CIRE DE CARNAUBA
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) epilating agent, depilatory
CONCERNS • Allergies/immunotoxicity (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
DISTEARDIMONIUM HECTORITE
Data Availability: None
Expand content Collapse content
FUNCTION(S) suspending agent - nonsurfactant
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
DILINOLEIC ACID/ BUTANEDIOL COPOLYMER
Data Availability: None
Expand content Collapse content
FUNCTION(S) film former, plasticizer, film forming, plasticiser
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
WATER
Appeared as: AQUA/WATER/EAU
Data Availability: Robust
Expand content Collapse content
FUNCTION(S) solvent
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
ALLYL STEARATE/ VA COPOLYMER
Data Availability: None
Expand content Collapse content
FUNCTION(S) film former, hair fixative, film forming, hair fixing
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 02
ORYZA SATIVA (RICE) BRAN WAX
Appeared as: ORYZA SATIVA CERA/RICE BRAN WAX
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) skin-conditioning agent - occlusive, hair conditioning, skin conditioning, skin protecting, smoothing, viscosity controlling
CONCERNS • Multiple, additive exposure sources (low)
• Contamination concerns (PESTICIDES)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
PARAFFIN
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) fragrance ingredient, skin-conditioning agent - occlusive, viscosity increasing agent -nonaqueous, emollient, viscosity controlling
CONCERNS • Non-reproductive organ system toxicity (moderate)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
ALCOHOL DENATURED
Appeared as: ALCOHOL DENAT.
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) antifoaming, antimicrobial, astringent, masking, solvent, viscosity controlling
CONCERNS • Enhanced skin absorption
• Non-reproductive organ system toxicity (moderate)
• Multiple, additive exposure sources (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
POLYVINYL LAURATE
Data Availability: None
Expand content Collapse content
FUNCTION(S) binder, film former, viscosity increasing agent - nonaqueous, binding, film forming, viscosity controlling
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
VP/ EICOSENE COPOLYMER
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) binder, film former, suspending agent - nonsurfactant, viscosity increasing agent -nonaqueous, binding, film forming, viscosity controlling
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
PROPYLENE CARBONATE
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) solvent, viscosity decreasing agent, viscosity controlling
CONCERNS • Irritation (skin, eyes, or lungs) (high)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 05
TALC
Data Availability: Good
Expand content Collapse content
FUNCTION(S) abrasive, absorbent, anticaking agent, bulking agent, opacifying agent, skin protectant;slip modifier, anticaking, bulking, opacifying, skin protecting
CONCERNS • Cancer (high)
• Use restrictions (high)
• Non-reproductive organ system toxicity (moderate)
• Contamination concerns (ASBESTIFORM FIBERS)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
SYNTHETIC BEESWAX
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) binder, emulsion stabilizer, viscosity increasing agent - nonaqueous, binding, emulsion stabilising, viscosity controlling
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
ETHYLENEDIAMINE/ STEARYL DIMER DILINOLEATE COPOLYMER
Data Availability: None
Expand content Collapse content
FUNCTION(S) oral care agent, skin-conditioning agent - miscellaneous, viscosity increasing agent -nonaqueous, oral care, skin conditioning
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 03
PEG-30 GLYCERYL STEARATE
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) surfactant - cleansing agent, surfactant - solubilizing agent, emulsifying, surfactant
CONCERNS • Non-reproductive organ system toxicity (low)
• Contamination concerns (ETHYLENE OXIDE and 1,4-DIOXANE)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 04
METHYLPARABEN
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) fragrance ingredient, preservative
CONCERNS • Allergies/immunotoxicity (moderate)
• Use restrictions (low)
• Endocrine disruption (moderate)
• Biochemical or cellular level changes (moderate)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 03
ETHYLPARABEN
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) fragrance ingredient, preservative
CONCERNS • Allergies/immunotoxicity (moderate)
• Use restrictions (low)
• Endocrine disruption (moderate)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
EUPHORBIA CERIFERA (CANDELILLA) WAX
Appeared as: CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) cosmetic astringent, emulsion stabilizer, film former, fragrance ingredient;skin-conditioning agent - miscellaneous, skin-conditioning agent - occlusive, viscosity increasing agent- nonaqueous, emollient, film forming
CONCERNS • Allergies/immunotoxicity (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
SILICA, AMORPHOUS
Appeared as: SILICA
Data Availability: Good
Expand content Collapse content
FUNCTION(S) abrasive, absorbent, anticaking agent, bulking agent, opacifying agent, suspending agent- nonsurfactant, anticaking, opacifying
CONCERNS • Cancer (moderate)
• Use restrictions (low)
• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)
• Irritation (skin, eyes, or lungs) (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
PANTHENOL
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) hair conditioning agent, antistatic, hair conditioning, skin conditioning
CONCERNS • Multiple, additive exposure sources (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 03
CI 77499
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) colorant, cosmetic colorant
CONCERNS • Enhanced skin absorption
• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 03
CI 77499
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) colorant, cosmetic colorant
CONCERNS • Enhanced skin absorption
• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 03
CI 77499
Appeared as: CI 77499/RON OXIDES
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) colorant, cosmetic colorant
CONCERNS • Enhanced skin absorption
• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
ULTRAMARINES
Appeared as: CI 77007/ ULTRAMARINES
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) colorant, cosmetic colorant
CONCERNS • Use restrictions (high)
• Multiple, additive exposure sources (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
TITANIUM DIOXIDE
Appeared as: CI 77891/TITANIUM DIOXIDE
Data Availability: Good
Expand content Collapse content
FUNCTION(S) colorant, opacifying agent, sunscreen agent, ultraviolet light absorber
CONCERNS • Cancer (moderate)
• Non-reproductive organ system toxicity (moderate)
• Occupational hazards (high)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 02
MICA
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) colorant, opacifying
CONCERNS • Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
CI 75470
Appeared as: CI 75470/CARMINE
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) colorant, fragrance ingredient
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 03
CHROMIUM OXIDE GREENS
Appeared as: CI 77288/CHROMIUM OXIDE GREENS
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) colorant, hair dyeing
CONCERNS • Allergies/immunotoxicity (low)
• Enhanced skin absorption
• Use restrictions (high)
• Persistence and bioaccumulation (moderate)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 02
CHROMIUM HYDROXIDE GREEN
Appeared as: CI 77289/CHROMIUM HYDROXIDE GREEN
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) colorant, hair dyeing
CONCERNS • Use restrictions (high)
• Persistence and bioaccumulation (moderate)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
MANGANESE VIOLET
Appeared as: CI 77742/MANGANESE VIOLET
Data Availability: Limited
Expand content Collapse content
FUNCTION(S) colorant, cosmetic colorant
CONCERNS • Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
LEARN MORE ABOUT THIS INGREDIENT
Ingredient score: 01
FERRIC FERROCYANIDE
Appeared as: CI 77510/FERRIC FERROCYANIDE
Data Availability: Fair
Expand content Collapse content
FUNCTION(S) colorant, cosmetic colorant
CONCERNS • Use restrictions (high)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
LEARN MORE ABOUT THIS INGREDIENT

Ingredients from packaging:

ISODODECANE, CERA ALBA/BEESWAX/CIRE DABELLE, COPERNICIA CERIFERA CERA/CARNAUBA WAX/CIRE DE CARNAUBA, DISTEARDIMONIUM HECTORITE, DILINOLEIC ACID/BUTANEDIOL COPOLYMER, AQUA/WATER/EAU, ALLYL STEARATE/VA COPOLYMER, ORYZA SATIVA CERA/RICE BRAN WAX, PARAFFIN, ALCOHOL DENAT., POLYVINYL LAURATE, VP/EICOSENE COPOLYMER, PROPYLENE CARBONATE, TALC, SYNTHETIC BEESWAX, ETHYLENEDIAMINE/ STEARYL DIMER DILINOLEATE COPOLYMER, PEG-30 GLYCERYL STEARATE, METHYLPARABEN, ETHYLPARABEN, CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA, SILICA, PANTHENOL. [+/-MAY CONTAIN :CI 77491, CI 77492, CI 77499/RON OXIDES, CI 77007/ ULTRAMARINES, CI 77891/TITANIUM DIOXIDE, MICA, CI 75470/CARMINE, CI 77288/CHROMIUM OXIDE GREENS, CI 77289/CHROMIUM HYDROXIDE GREEN, CI 77742/MANGANESE VIOLET, CI 77510/FERRIC FERROCYANIDE]

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.


Unknown

Leading international certifiers PETA and Leaping Bunny have no information concerning this company’s use of animal testing.

Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED™ mark means a product meets EWG’s strictest criteria for transparency and health.

Score legend
WEIGHT-OF-EVIDENCE APPROACH

A product’s hazard score is not an average of the ingredients’ hazard scores. It is calculated using a weight-of-evidence approach that factors in all of the hazards or health impacts associated with the ingredients.

Data availability

The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature.

NONE LIMITED FAIR GOOD ROBUST
Low Availability
Moderate Availability
High Availability
NONE

Ingredients have not been assessed.

LIMITED-FAIR

There is only a modest volume of research.

GOOD-ROBUST

Ingredients have been studied extensively.

More mascara

W3ll People Expressionist Pro Mascara - Blue (2022 formulation)
WELL PEOPLE
W3ll People Expressionist Pro Mascara - Blue (2022 formulation)
EWG Verified logo
EWG VERIFIED
W3ll People Expressionist Pro Mascara - Brown (2022 formulation)
WELL PEOPLE
W3ll People Expressionist Pro Mascara - Brown (2022 formulation)
EWG Verified logo
EWG VERIFIED
Rejuva Minerals Pur Lash Volumizing Mascara, Black Pearl
Rejuva Minerals
Pur Lash Volumizing Mascara, Black Pearl
EWG Verified logo
EWG VERIFIED
W3LL People Expressionist Bio Extreme Mascara (old formulation)
WELL PEOPLE
W3LL People Expressionist Bio Extreme Mascara (old formulation)
EWG Verified logo
EWG VERIFIED
VIEW ALL mascara

More from

Sarna Anti-Itch Lotion for Sensitive Skin, Fragrance Free (old formulation)
Sarna Anti-Itch Lotion for Sensitive Skin, Fragrance Free (old formulation)
Product score: 3
HIGH HAZARD
Data Availability:
User Added: justShine Nail Polish (old formulation) (not reviewed by EWG)
User Added: justShine Nail Polish (old formulation) (not reviewed by EWG)
Product score: 6
HIGH HAZARD
Data Availability:
User Added: Avril Rouge Op�ra N� 19 Nail Polish (old formulation) (not reviewed by EWG)
User Added: Avril Rouge Op�ra N� 19 Nail Polish (old formulation) (not reviewed by EWG)
Product score: 2
HIGH HAZARD
Data Availability:
User Added: Mavala Extra Mild Nail Polish Remover (old formulation) (not reviewed by EWG)
User Added: Mavala Extra Mild Nail Polish Remover (old formulation) (not reviewed by EWG)
Product score: 3
HIGH HAZARD
Data Availability:
VIEW ALL

EWG research
on the go

Find personal care, cleaning, and food products on the EWG Healthy Living app.

DOWNLOAD THE APP