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Shea Moisture Purple Rice Water Strength + Color Care Masque

Data Availability: LIMITED

Learn more About
EWG's Scores

EWG scientists reviewed the Shea Moisture Purple Rice Water Strength + Color Care Masque product label collected on April 24, 2020 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for Shea Moisture Purple Rice Water Strength + Color Care Masque is 4.

Data last updated: April 2020

Ingredient Concerns

Cancer

Cancer concern is LOW

Developmental & Reproductive Toxicity

Developmental & reproductive toxicity concern is LOW

Allergies & Immunotoxicity

Allergies & immunotoxicity concern is HIGH

Use Restrictions

Allergies & immunotoxicity concern is MODERATE

Other Ingredient Concerns

HIGH
  • Irritation (skin, eyes, or lungs)
  • Miscellaneous
  • Use restrictions
MODERATE
  • Endocrine disruption
  • Multiple, additive exposure sources
  • Contamination concerns
  • Organ system toxicity (non-reproductive)
LOW
  • Enhanced skin absorption
  • Ecotoxicology
Learn more About
Ingredient Concerns
Score Data Availability Ingredient Concern
Fair
FRAGRANCE
Appeared as: FRAGRANCE (ESSENTIAL OIL BLEND)

• Allergies/immunotoxicity (high)
• Endocrine disruption (moderate)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
• Irritation (skin, eyes, or lungs) (moderate)

Limited

• Developmental/reproductive toxicity (low)
• Allergies/immunotoxicity (high)
• Use restrictions (low)

Limited

• Developmental/reproductive toxicity (low)
• Allergies/immunotoxicity (high)
• Use restrictions (low)

Fair

• Developmental/reproductive toxicity (low)
• Allergies/immunotoxicity (high)
• Use restrictions (low)

Fair

• Cancer (low)
• Allergies/immunotoxicity (moderate)
• Contamination concerns (HYDROQUINONE)

Good

• Use restrictions (moderate)
• Non-reproductive organ system toxicity (low)

Good
GLYCERIN
Appeared as: GLYCERIN (VEGETABLE)

• Use restrictions (moderate)

Limited

• Contamination concerns (PESTICIDES)

Fair

• Use restrictions (low)
• Contamination concerns (PESTICIDES)

Good

• Use restrictions (moderate)

Robust

Limited

Limited

Limited

• Irritation (skin, eyes, or lungs) (moderate)

Limited

• Non-reproductive organ system toxicity (moderate)

Limited
BUTYROSPERMUM PARKII (SHEA) BUTTER
Appeared as: BUTYROSPERMUM PARKII BUTTER^ (SHEA)

• Use restrictions (low)

Limited
THEOBROMA CACAO (COCOA) SEED BUTTER
Appeared as: THEOBROMA COCOA (COCOA) SEED BUTTER

Limited

Limited

None
AZADIRACHTA INDICA FLOWER EXTRACT
Appeared as: MELIA AZADIRACHTA FLOWER EXTRACT

None

None
VIOLA ODORATA EXTRACT
Appeared as: VIOLA ODORATA (VIOLET) FLOWER EXTRACT

Limited

Fair

Limited

• Multiple, additive exposure sources (low)

Fair

Limited

Product's Animal Testing Policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

Unknown

Leading international certifiers PETA and Leaping Bunny have no information concerning this company’s use of animal testing.

Product's Label Information

Ingredients from packaging:

WATER, CAPRYLIC/CAPRIC TRIGLYCERIDE, CETEARYL ALCOHOL, STEARYL ALCOHOL, CETYL ALCOHOL, BUTYROSPERMUM PARKII (SHEA) BUTTER*^, THEOBROMA COCOA (COCOA) SEED BUTTER, BEHENTRIMONIUM METHOSULFATE, GLYCERIN (VEGETABLE), BEHENTRIMONIUM CHLORIDE, HYDROGENATED VEGETABLE OIL, MACADAMIA TERNIFOLIA SEED OIL, MELIA AZADIRACHTA FLOWER EXTRACT, HYDROLYZED RICE PROTEIN, COCCINIA INDICA FRUIT EXTRACT, VIOLA ODORATA (VIOLET) FLOWER EXTRACT, ORCHIS MASCULA (EARLY PURPLE ORCHID) FLOWER EXTRACT, ORYZA SATIVA (RICE) EXTRACT, TOCOPHERYL ACETATE, HYDROXYETHYLCELLULOSE, PANTHENOL, CETRIMONIUM CHLORIDE, CITRIC ACID, BENZOIC ACID, TRIETHYL CITRATE, CAPRYLYL GLYCOL, FRAGRANCE (ESSENTIAL OIL BLEND)

Directions from packaging:

Apply generously to clean, wet hair. Comb thoroughly from roots to ends for even distribution. Focus from mid-shaft and ends. Leave in for 5 minutes. Rinse thoroughly. Style as usual.

ABOUT THE SKIN DEEP® RATINGS

EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer

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Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer