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FLOWER Zoom in Ultimate Mascara, Waterproof Black
EWG scientists reviewed the FLOWER Zoom in Ultimate Mascara, Waterproof Black product label collected on July 10, 2019 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for FLOWER Zoom in Ultimate Mascara, Waterproof Black is 4.
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Data last updated: July 2019
Ingredient Concerns
Cancer 
Cancer: Ingredients linked to cancer in government, industry or academic studies or assessments.
Developmental & Reproductive Toxicity
Developmental and reproductive toxicity: Ingredients linked to developmental and reproductive toxicity, a broad class of health effects that range from infertility and reproductive organ cancers to birth defects and developmental delays in children.
Allergies & Immunotoxicity
Allergies and immunotoxicity: Ingredients linked to harm to the immune system, a class of health problems that manifest as allergic reactions or an impaired capacity to fight disease and repair damaged tissue in the body.
Use Restrictions
Use restrictions: Ingredients restricted or prohibited for use in cosmetics, according to industry safety guidelines, government requirements or guidance from the U.S., EU, Japan or Canada.
Other Ingredient Concerns
HIGH
- Endocrine disruption
- Contamination concerns
- Irritation (skin, eyes, or lungs)
- Occupational hazards
- Persistence and bioaccumulation
- Use restrictions
MODERATE
- Multiple, additive exposure sources
- Organ system toxicity (non-reproductive)
- Neurotoxicity
LOW
- Enhanced skin absorption
- Ecotoxicology
Ingredient Concerns
| Score | Data Availability | Ingredient | Concern |
|---|---|---|---|
 |
None
|
• Use restrictions (high) |
|
 |
None
|
• Cancer (low) |
|
 |
Limited
|
• Allergies/immunotoxicity (low) |
|
|
Fair
|
• Allergies/immunotoxicity (moderate) |
|
 |
Limited
|
• Use restrictions (moderate) |
|
|
None
|
• Use restrictions (low) |
|
 |
Fair
|
• Multiple, additive exposure sources (low) |
|
|
Good
|
• Use restrictions (moderate) |
|
|
Limited
|
• Allergies/immunotoxicity (moderate) |
|
|
Fair
|
• Persistence and bioaccumulation (high) |
|
|
Fair
|
• Enhanced skin absorption |
|
|
Limited
|
• Enhanced skin absorption |
|
|
Limited
|
• Use restrictions (high) |
|
 |
Robust
|
|
|
|
Limited
|
|
|
|
None
|
|
|
|
Limited
|
|
|
|
Limited
|
|
|
|
Limited
|
|
|
|
Fair
|
|
|
|
Limited
|
• Use restrictions (low) |
|
|
Limited
|
• Irritation (skin, eyes, or lungs) (moderate) |
|
|
Good
|
• Persistence and bioaccumulation (high) |
|
|
Limited
|
|
|
|
Fair
|
|
|
|
Limited
|
|
|
|
Limited
|
• Non-reproductive organ system toxicity (low) |
|
|
Fair
|
|
|
|
Limited
|
• Multiple, additive exposure sources (low) |
|
|
Limited
|
|
|
|
Fair
|
• Cancer (low) |
|
|
Fair
|
• Enhanced skin absorption |
|
|
Limited
|
|
|
|
Good
|
• Cancer (moderate) |
|
|
Fair
|
|
|
|
Limited
|
• Use restrictions (high) |
|
|
Fair
|
• Use restrictions (high) |
|
|
Limited
|
• Use restrictions (high) |
Product's Animal Testing Policies
Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.
PETA Cruelty-free Companies
Companies that join the "Caring Consumer" program of People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, attest that "neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations or finished products, and that they pledge not to do so in the future."
For more information visit: http://www.peta.org/living/beauty-and-personal-care/companies/default.aspx
Product's Label Information
Ingredients from packaging:
Water, synthetic beeswax, acrylates/ethylhexyl acrylate copolymer, c18-36 acid triglyceride, copernicia cerifera (carnauba) wax, glyceryl stearate, stearic acid, oryza sativa (rice) bran wax, glycerin, aminomethyl propanediol, butylene glycol, silica, sorbitan sesquioleate, phenoxyethanol, hydroxyethylcellulose, sucrose stearate, sodium dehydroacetate, potassium sorbate, glycogen, panthenol, dimethicone, ascorbyl palmitate, tocopherol, laureth-21, alcohol, carboxymethyl chitin, methylparaben. May contain: mica, titanium dioxide, iron oxides, carmine, ultramarines, ferric ferrocyanide, ferric ammonium ferrocyanide, chromium oxide greens, chromium hydroxide green, yellow 5 lake, blue 1 lake.
Directions from packaging:
Turn up the volume, literally, as you would turn up the volume on your radio, modern twist cap allows you to control three settings to super loud lashes. Start as close to the lash line as possible and wiggle your way up coating the entire lash with mascara, layer to achieve your desired length volume and separation. Use the first setting to lengthen lashes, twist to the second setting to volumize lashes, twist further to the third setting to curl and lift lashes for a dramatic finish. The beauty of this brush is all in the twist, it's like three mascaras in one! A look for work, one twist, dinner after, two twists, Saturday night, turn it all the way up, three twists!
ABOUT THE SKIN DEEP® RATINGS
EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer
ABOUT EWG VERIFIED™
Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer
