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Hello Naturally Friendly Antiplaque + Whitening Fluoride Free Toothpaste, Natural Peppermint

Data Availability: FAIR

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EWG's Scores

EWG scientists reviewed the Hello Naturally Friendly Antiplaque + Whitening Fluoride Free Toothpaste, Natural Peppermint product label collected on October 07, 2019 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for Hello Naturally Friendly Antiplaque + Whitening Fluoride Free Toothpaste, Natural Peppermint is 4.

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Data last updated: October 2019

Ingredient Concerns

Cancer

Cancer concern is LOW

Developmental & Reproductive Toxicity

Developmental & reproductive toxicity concern is LOW_MODERATE

Allergies & Immunotoxicity

Allergies & immunotoxicity concern is HIGH

Use Restrictions

Allergies & immunotoxicity concern is MODERATE

Other Ingredient Concerns

HIGH
  • Miscellaneous
  • Persistence and bioaccumulation
  • Use restrictions
MODERATE
  • Contamination concerns
  • Irritation (skin, eyes, or lungs)
  • Organ system toxicity (non-reproductive)
LOW
  • Enhanced skin absorption
  • Ecotoxicology
  • Endocrine disruption
  • Occupational hazards
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Ingredient Concerns
Score Data Availability Ingredient Concern
Limited
MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL
Appeared as: TEA TREE OIL (CLEANS; FRESHENS BREATH)

• Developmental/reproductive toxicity (low)
• Allergies/immunotoxicity (high)
• Enhanced skin absorption
• Endocrine disruption (low)
• Non-reproductive organ system toxicity (moderate)
• Irritation (skin, eyes, or lungs) (moderate)

None

Good
COCAMIDOPROPYL BETAINE
Appeared as: COCAMIDOPROPYL BETAINE (CLEANSER)

• Allergies/immunotoxicity (moderate)
• Use restrictions (high)
• Contamination concerns (COCAMIDOPROPYL DIMETHYLAMINE, 3-DIMETHYLAMINOPROPYLAMINE, and NITROSAMINES)

Fair
ZINC CITRATE
Appeared as: ZINC CITRATE (CONTROLS TARTAR)

• Use restrictions (moderate)
• Persistence and bioaccumulation (moderate)
• Non-reproductive organ system toxicity (low)

Good
GLYCERIN
Appeared as: VEGETABLE GLYCERIN (SOOTHES; MOISTURIZES)

• Use restrictions (moderate)

Limited
POTASSIUM SORBATE
Appeared as: POTASSIUM SORBATE (MAINTAINS STABILITY)

• Allergies/immunotoxicity (moderate)
• Non-reproductive organ system toxicity (low)

Fair
SORBITOL
Appeared as: SORBITOL (HUMECTANT)

Robust
WATER
Appeared as: PURIFIED WATER (HOORAY)

Fair
HYDRATED SILICA
Appeared as: HYDRATED SILICA (POLISHES; CLEANS TEETH)

• Persistence and bioaccumulation (high)

Limited
CALCIUM CARBONATE
Appeared as: CALCIUM CARBONATE (POLISHES; CLEANS TEETH)

• Enhanced skin absorption
• Use restrictions (low)

Fair
XYLITOL
Appeared as: XYLITOL (SWEETENER)

Fair
ERYTHRITOL
Appeared as: ERYTHRITOL (SWEETENER)

Fair

Good
TITANIUM DIOXIDE
Appeared as: TITANIUM DIOXIDE (MINERAL)

• Cancer (moderate)
• Non-reproductive organ system toxicity (moderate)
• Occupational hazards (high)

Fair
COCOS NUCIFERA (COCONUT) OIL
Appeared as: COCONUT OIL (SOOTHES; MOISTURIZES)

Limited
SODIUM COCOYL GLUTAMATE
Appeared as: SODIUM COCOYL GLUTAMATE (CLEANSER)

• Use restrictions (low)

Limited
STEVIA REBAUDIANA (SWEETLEAF) EXTRACT
Appeared as: STEVIA REBAUDIANA LEAF EXTRACT (SWEETENER)

Product's Animal Testing Policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

Unknown

Leading international certifiers PETA and Leaping Bunny have no information concerning this company’s use of animal testing.

Product's Label Information

Ingredients from packaging:

SORBITOL (HUMECTANT), PURIFIED WATER (HOORAY), HYDRATED SILICA (POLISHES AND CLEANS TEETH), VEGETABLE GLYCERIN (SOOTHES AND MOISTURIZES), CALCIUM CARBONATE (POLISHES AND CLEANS TEETH), XYLITOL (SWEETENER), ERYTHRITOL (SWEETENER), XANTHAN GUM (THICKENER), FLAVOR (FRESHENS BREATH), TITANIUM DIOXIDE (MINERAL), COCONUT OIL (SOOTHES AND MOISTURIZES), ZINC CITRATE (CONTROLS TARTAR), COCAMIDOPROPYL BETAINE (CLEANSER), SODIUM COCOYL GLUTAMATE (CLEANSER), POTASSIUM SORBATE (MAINTAINS STABILITY), STEVIA REBAUDIANA LEAF EXTRACT (SWEETENER) AND TEA TREE OIL (CLEANS AND FRESHENS BREATH)

ABOUT THE SKIN DEEP® RATINGS

EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer

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