EWG Skin Deep® | Colgate Optic White Optic White, Soft Toothbrush + Built in Whitening Pen

HOW WE DETERMINE SCORES LEARN MORE ABOUT EWG VERIFIED™

Data Availability:

Limited

Colgate Optic White Optic White, Soft Toothbrush + Built in Whitening Pen (2019 formulation)

WHERE TO BUY

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Ingredient concerns

See how this product scores for common concerns.

LOW

Cancer
LOW

Allergies & Immunotoxicity
LOW

Developmental and Reproductive Toxicity
HIGH

Use Restrictions

Ingredient scores

Ingredients are scored based on their formulation and concentration in this product. Click on an ingredient for more information.

DIMETHICONE

Data Availability: Limited

FUNCTION(S)	antifoaming agent, skin-conditioning agent - occlusive, skin protectant, antifoaming, emollient, skin conditioning, skin protecting
CONCERNS	• Use restrictions (moderate) • Persistence and bioaccumulation (high) • Non-reproductive organ system toxicity (moderate) • Ecotoxicology (low)
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MINERAL OIL
Appeared as: PARAFFINUM LIQUIDUM

Data Availability: Good

FUNCTION(S)	fragrance ingredient, hair conditioning agent, skin-conditioning agent - emollient;skin-conditioning agent - occlusive, skin protectant, solvent, antistatic, emollient, perfuming, skin protecting
CONCERNS	• Allergies/immunotoxicity (moderate) • Non-reproductive organ system toxicity (moderate)
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POLYVINYLPOLYPYRROLIDONE
Appeared as: PVP

Data Availability: Good

FUNCTION(S)	binder, emulsion stabilizer, film former, hair fixative, suspending agent - nonsurfactant, antistatic, binding, emulsion stabilising, film forming, hair fixing, viscosity controlling
CONCERNS	• Non-reproductive organ system toxicity (moderate)
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TRIMETHYLSILOXYSILICATE/ DIMETHICONOL CROSSPOLYMER

Data Availability: None

FUNCTION(S)	film former, viscosity increasing agent - nonaqueous, film forming, viscosity controlling
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HYDROGEN PEROXIDE

Data Availability: Good

FUNCTION(S)	antimicrobial agent, cosmetic biocide, oral care agent, oral health care drug, oxidizingagent, antimicrobial, oxidising
CONCERNS	• Use restrictions (high) • Non-reproductive organ system toxicity (moderate) • Irritation (skin, eyes, or lungs) (low) • Occupational hazards (high)
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POLYETHYLENE

Data Availability: Limited

FUNCTION(S)	abrasive, adhesive, binder, bulking agent, emulsion stabilizer, film former, oral careagent, viscosity increasing agent - nonaqueous, film forming, viscosity controlling
CONCERNS	• Allergies/immunotoxicity (low) • Irritation (skin, eyes, or lungs) (moderate)
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UNSPECIFIED FLAVOR
Appeared as: FLAVOR

Data Availability: Fair

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SODIUM SACCHARIN

Data Availability: Fair

FUNCTION(S)	flavoring agent, fragrance ingredient, masking, oral care
CONCERNS	• Multiple, additive exposure sources (low)
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Ingredients from packaging:

DIMETHICONE, PARAFFINUM LIQUIDUM, PVP, TRIMETHYLSILOXYSILICATE/DIMETHICONOL CROSSPOLYMER, HYDROGEN PEROXIDE, POLYETHYLENE, FLAVOR, SODIUM SACCHARIN.

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

PETA: Companies That Do Test on Animals

People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, has identified companies that "either test on animals or pay a laboratory to conduct tests on animals."

LEARN MORE ON PETA.ORG

Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED™ mark means a product meets EWG’s strictest criteria for transparency and health.

Data availability

The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature.

NONE LIMITED FAIR GOOD ROBUST

Low Availability

Moderate Availability

High Availability