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Dr. Brite Berrylicious Vitamin C Toothpaste

EWG scientists reviewed the Dr. Brite Berrylicious Vitamin C Toothpaste product label collected on March 06, 2018 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. Dr. Brite Berrylicious Vitamin C Toothpaste is EWG VERIFIED™.

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Data last updated: March 2018

Ingredient Concerns

Cancer

Cancer concern is LOW

Developmental & Reproductive Toxicity

Developmental & reproductive toxicity concern is LOW

Allergies & Immunotoxicity

Allergies & immunotoxicity concern is LOW

Use Restrictions

Allergies & immunotoxicity concern is LOW

Other Ingredient Concerns

LOW
  • Enhanced skin absorption
  • Ecotoxicology
  • Irritation (skin, eyes, or lungs)
Learn more About
Ingredient Concerns
Score Data Availability Ingredient Concern
Limited

• Cancer (moderate)
• Developmental/reproductive toxicity (low)
Use restrictions (meets restrictions and warnings based on EWG review of company data)

Good
GLYCERIN
Appeared as: SOY-FREE VEGETABLE GLYCERIN**

Use restrictions (meets restrictions and warnings based on EWG review of company data)

Limited
CALCIUM CARBONATE
Appeared as: CALCIUM CARBONATE (MINERAL)

• Enhanced skin absorption
Use restrictions (meets restrictions and warnings based on EWG review of company data)

Good
SILICA, AMORPHOUS
Appeared as: HYDRATED SILICA (MINERAL)

• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)

Fair
COCOS NUCIFERA (COCONUT) OIL
Appeared as: COCOS NUCIFERA OIL* (COCONUT)

Fair
XANTHAN GUM
Appeared as: XANTHAN GUM (NATURAL)

Fair
POTASSIUM COCOATE
Appeared as: POTASSIUM COCOATE * (ORGANIC COCONUT OIL DERIVED)

• Irritation (skin, eyes, or lungs) (low)

Limited
ASCORBYL PALMITATE (VITAMIN C PALMITATE)
Appeared as: ASCORBYL PALMITATE ** (NON-ACIDIC VITAMIN C)

Limited
FRAGARIA CHILOENSIS (STRAWBERRY) FRUIT EXTRACT
Appeared as: FRAGARIA SINENSIS FRUIT EXRACT/POWDER* (STRAWBERRY)

Limited
RUBUS IDAEUS (RASPBERRY) FRUIT EXTRACT
Appeared as: RUBUS IDAEUS FRUIT EXTRACT* (RASPBERRY)

Limited
VANILLA PLANIFOLIA (VANILLA) OIL
Appeared as: VANILLA PLANIFOLIA OIL* (VANILLA)

Limited
SIRAITIA GROSVENORII (MONK FRUIT)
Appeared as: SIRAITIA GROSVENORII (MONK FRUIT) EXTRACT

Limited
STEVIA REBAUDIANA (SWEETLEAF) EXTRACT
Appeared as: HEXANE FREE STEVIA REBAUDIANA LEAF/STEM EXTRACT*

Limited
AZADIRACHTA INDICA (NEEM) EXTRACT
Appeared as: AZADIRACHTA INDICA EXTRACT* (NEEM)

Limited

Product's Animal Testing Policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

Leaping Bunny

Products bearing the Leaping Bunny mark are certified cruelty-free under the Humane Household Products Standard, managed in the U.S. and Canada by the Coalition for Consumer Information on Cosmetics, a coalition of eight national animal protection groups. Participating companies must open their processes to independent audits throughout the supply chain.

For more information visit: http://www.leapingbunny.org/

Product's Label Information

Ingredients from packaging:

Organic Aloe Barbadensis (Aloe Vera) Leaf Juice*, Soy-Free Vegetable Glycerin**, Calcium Carbonate (Mineral), Hydrated Silica (Mineral), Organic Cocos Nucifera (Coconut Oil)*, Xanthum Gum (Natural Thickener), Potassium Cocoate (Organic Coconut Oil Derived)*, Ascorbyl Palmitate (Non-Acidic Vitamin C)**, Organic Fragaria Sinensis (Strawberry) Fruit Extract/Powder*, Organic Rubus Idaeus (Raspberry) Fruit Extract*, Organic Vanilla Planifolia (Vanilla) Oil*, Siraitia Grosvenorii (Monk Fruit) Extract, Hexane-Free Organic Stevia Rebaudiana Leaf/Stem Extract*, Organic Azadirachta Indica (Neem) Extract*, Carbon (Activated Charcoal Coconut Derived)*

Directions from packaging:

Get a radiant, healthy smile by brushing for at least two minutes, twice a day or more.

ABOUT THE SKIN DEEP® RATINGS

EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer

ABOUT EWG VERIFIED™

Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer