Data Availability:
Limited
Dr. Brite Berrylicious Vitamin C Toothpaste (2018 formulation)
Ingredient concerns
See how this product scores for common concerns.
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LOWCancer
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LOWAllergies & Immunotoxicity
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LOWDevelopmental and Reproductive Toxicity
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MODERATEUse Restrictions
Ingredient scores
Ingredients are scored based on their formulation and concentration in this product. Click on an ingredient for more information.
ALOE BARBADENSIS (ALOE VERA) LEAF JUICE
Appeared as: ALOE BARBADENSIS LEAF JUICE * (ALOE VERA)
Data Availability: Limited
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GLYCERIN
Appeared as: SOY-FREE VEGETABLE GLYCERIN**
Data Availability: Good
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CALCIUM CARBONATE
Appeared as: CALCIUM CARBONATE (MINERAL)
Data Availability: Limited
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SILICA, AMORPHOUS
Appeared as: HYDRATED SILICA (MINERAL)
Data Availability: Good
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COCOS NUCIFERA (COCONUT) OIL
Appeared as: COCOS NUCIFERA OIL* (COCONUT)
Data Availability: Fair
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XANTHAN GUM
Appeared as: XANTHAN GUM (NATURAL)
Data Availability: Fair
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POTASSIUM COCOATE
Appeared as: POTASSIUM COCOATE * (ORGANIC COCONUT OIL DERIVED)
Data Availability: Fair
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ASCORBYL PALMITATE (VITAMIN C PALMITATE)
Appeared as: ASCORBYL PALMITATE ** (NON-ACIDIC VITAMIN C)
Data Availability: Limited
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FRAGARIA CHILOENSIS (STRAWBERRY) FRUIT EXTRACT
Appeared as: FRAGARIA SINENSIS FRUIT EXRACT/POWDER* (STRAWBERRY)
Data Availability: Limited
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RUBUS IDAEUS (RASPBERRY) FRUIT EXTRACT
Appeared as: RUBUS IDAEUS FRUIT EXTRACT* (RASPBERRY)
Data Availability: Limited
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VANILLA PLANIFOLIA (VANILLA) OIL
Appeared as: VANILLA PLANIFOLIA OIL* (VANILLA)
Data Availability: Limited
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SIRAITIA GROSVENORII (MONK FRUIT)
Appeared as: SIRAITIA GROSVENORII (MONK FRUIT) EXTRACT
Data Availability: Limited
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STEVIA REBAUDIANA (SWEETLEAF) EXTRACT
Appeared as: HEXANE FREE STEVIA REBAUDIANA LEAF/STEM EXTRACT*
Data Availability: Limited
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AZADIRACHTA INDICA (NEEM) EXTRACT
Appeared as: AZADIRACHTA INDICA EXTRACT* (NEEM)
Data Availability: Limited
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ACTIVATED CHARCOAL
Appeared as: CARBON .* (ACTIVATED CHARCOAL COCONUT DERIVED)
Data Availability: Limited
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Ingredients from packaging:
Organic Aloe Barbadensis (Aloe Vera) Leaf Juice*, Soy-Free Vegetable Glycerin**, Calcium Carbonate (Mineral), Hydrated Silica (Mineral), Organic Cocos Nucifera (Coconut Oil)*, Xanthum Gum (Natural Thickener), Potassium Cocoate (Organic Coconut Oil Derived)*, Ascorbyl Palmitate (Non-Acidic Vitamin C)**, Organic Fragaria Sinensis (Strawberry) Fruit Extract/Powder*, Organic Rubus Idaeus (Raspberry) Fruit Extract*, Organic Vanilla Planifolia (Vanilla) Oil*, Siraitia Grosvenorii (Monk Fruit) Extract, Hexane-Free Organic Stevia Rebaudiana Leaf/Stem Extract*, Organic Azadirachta Indica (Neem) Extract*, Carbon (Activated Charcoal Coconut Derived)*
Directions from packaging:
Get a radiant, healthy smile by brushing for at least two minutes, twice a day or more.
Product's animal testing policies
Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.
Leaping Bunny

Products bearing the Leaping Bunny mark are certified cruelty-free under the Humane Household Products Standard, managed in the U.S. and Canada by the Coalition for Consumer Information on Cosmetics, a coalition of eight national animal protection groups. Participating companies must open their processes to independent audits throughout the supply chain.
LEARN MORE ON LEAPINGBUNNY.ORGUnderstanding scores
Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.
Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.
HOW WE DETERMINE SCORESHazard score
The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED™ mark means a product meets EWG’s strictest criteria for transparency and health.
Data availability
The Skin Deep data availability rating reflects the number of scientific studies about the product or ingredient in the published scientific literature.