Find products and ingredients Learn how Skin Deep® works Meet our experts Discover EWG VERIFIED®
EWG Verified logo

Rejuva Minerals Mega Lash Mascara, Lengthening & Thickening, Coffee Bean

Rejuva Minerals Mega Lash Mascara, Lengthening & Thickening, Coffee Bean

WHERE TO BUY

When you make a purchase through retailer links on our site, we may earn commission through affiliate programs. All affiliate fees EWG receives support our nonprofit mission. Learn more here

CATEGORY

Mascara

BRAND

Rejuva Minerals

DATA LAST UPDATED

November 2017

EWG Verified Product

This product bears the EWG VERIFIED® mark, meaning that the product meets EWG’s strictest standards for health and safety. It avoids any of the ingredients on EWG’s “Unacceptable List” and provides full transparency of ingredients, including fragrance.

Ingredient List

The specific formulation has been reviewed by EWG scientists. At the time of verification, the ingredients in this formulation were used at a concentration below EWG’s health and safety limit, and therefore did not pose significant human health concerns. Click on an ingredient for more information.

CAESALPINIA SPINOSA GUM
Expand content Collapse content
FUNCTION(S) adhesive, skin-conditioning agent - miscellaneous, viscosity increasing agent - aqueous, film forming, skin conditioning, viscosity controlling
LEARN MORE ABOUT THIS INGREDIENT
CAPRYLYL GLYCOL
Appeared as: CAPRYL GLYCOL
Expand content Collapse content
FUNCTION(S) hair conditioning agent, skin-conditioning agent - emollient, emollient, hair conditioning, humectant, skin conditioning
LEARN MORE ABOUT THIS INGREDIENT
CI 77499
Appeared as: IRON OXIDE
Expand content Collapse content
FUNCTION(S) colorant, cosmetic colorant
CONCERNS Enhanced skin absorption (meets restrictions and warnings based on EWG review of company data)
• Persistence and bioaccumulation (high)
• Non-reproductive organ system toxicity (low)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
LEARN MORE ABOUT THIS INGREDIENT
CICHORIUM INTYBUS (CHICORY) ROOT EXTRACT
Expand content Collapse content
FUNCTION(S) fragrance ingredient, skin-conditioning agent - miscellaneous
LEARN MORE ABOUT THIS INGREDIENT
COPERNICIA CERIFERA (CARNAUBA) WAX
Expand content Collapse content
FUNCTION(S) epilating agent, depilatory
CONCERNS • Allergies/immunotoxicity (low)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
LEARN MORE ABOUT THIS INGREDIENT
EUPHORBIA CERIFERA (CANDELILLA) WAX
Expand content Collapse content
FUNCTION(S) cosmetic astringent, emulsion stabilizer, film former, fragrance ingredient;skin-conditioning agent - miscellaneous, skin-conditioning agent - occlusive, viscosity increasing agent- nonaqueous, emollient, film forming
CONCERNS • Allergies/immunotoxicity (low)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
LEARN MORE ABOUT THIS INGREDIENT
GALACTOARABINAN
Expand content Collapse content
FUNCTION(S) film former, fragrance ingredient, film forming
LEARN MORE ABOUT THIS INGREDIENT
GLUCONOLACTONE
Expand content Collapse content
FUNCTION(S) fragrance ingredient, humectant, solvent
LEARN MORE ABOUT THIS INGREDIENT
GOSSYPIUM HERBACEUM (COTTON) EXTRACT
Appeared as: GOSSYPIUM HERBACEUM (COTTON) FLOWER EXTRACT
Expand content Collapse content
FUNCTION(S) not reported, skin conditioning
LEARN MORE ABOUT THIS INGREDIENT
HELIANTHUS ANNUS (SUNFLOWER) SEED WAX
Appeared as: HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX
Expand content Collapse content
FUNCTION(S) proprietary
LEARN MORE ABOUT THIS INGREDIENT
PERSEA GRATISSIMA (AVOCADO) FRUIT EXTRACT
Expand content Collapse content
FUNCTION(S) not reported, emollient, moisturising, skin conditioning, smoothing, soothing
LEARN MORE ABOUT THIS INGREDIENT
POTASSIUM SORBATE
Expand content Collapse content
FUNCTION(S) fragrance ingredient, preservative
CONCERNS • Allergies/immunotoxicity (moderate)
• Non-reproductive organ system toxicity (low)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
LEARN MORE ABOUT THIS INGREDIENT
PROPANEDIOL
Expand content Collapse content
FUNCTION(S) solvent, viscosity decreasing agent, viscosity controlling
CONCERNS • Cancer (low)
• Enhanced skin absorption
• Endocrine disruption (low)
• Irritation (skin, eyes, or lungs) (high)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
LEARN MORE ABOUT THIS INGREDIENT
SODIUM BENZOATE
Expand content Collapse content
FUNCTION(S) fragrance ingredient, preservative, anticorrosive, masking
CONCERNS Use restrictions (meets restrictions and warnings based on EWG review of company data)
• Non-reproductive organ system toxicity (low)

EWG has reviewed the use of this ingredient in the product formulation and found it did not pose significant health concerns. However, there may be concerns associated with the use of the ingredient in other products or formulations. Visit the ingredient page to learn more.
LEARN MORE ABOUT THIS INGREDIENT
SUCROSE STEARATE
Expand content Collapse content
FUNCTION(S) skin-conditioning agent - emollient, surfactant - emulsifying agent, emollient, emulsifying, skin conditioning, surfactant
LEARN MORE ABOUT THIS INGREDIENT
WATER
Expand content Collapse content
FUNCTION(S) solvent
LEARN MORE ABOUT THIS INGREDIENT
XANTHAN GUM
Expand content Collapse content
FUNCTION(S) binder, emulsion stabilizer, skin-conditioning agent - miscellaneous, surfactant -emulsifying agent, viscosity increasing agent - aqueous, binding, emulsifying, emulsion stabilising, gel forming, skin conditioning, surfactant, viscosity controlling
LEARN MORE ABOUT THIS INGREDIENT

Ingredients from packaging:

Water, Iron Oxide, Euphorbia Cerifera (Candelilla) Wax, Sucrose Stearate, *Copernicia Cerifera (Carnauba) Wax, Cichorium Intybus (Chicory) Root Extract, Propanediol, Helianthus Annuus (Sunflower) Seed Wax,  Gluconolactone, Sodium Benzoate, Galactoarabinan, Capryl Glycol, Potassium Sorbate, Caesalpinia Spinosa Gum, Xanthan Gum, *Gossypium Herbaceum (Cotton) Flower Extract, *Persea Gratissima (Avocado) Fruit Extract

Warnings from packaging:

SAFETY TIPS: To safeguard the purity of this product, do not share with others. To avoid injury, do not apply this product while moving. Do not add water, saliva, or other substances to the product. Keep the cap screwed on tightly after each use. If change in color, smell or appearance occurs, please discard product. Do not use this product if your eye is injured, irritated, or infected. If irritation should occur from use of the product, please discontinue use and consult a physician promptly. Replace every 2-3 months.

EWG Verified

This product bears the EWG VERIFIEDTM mark - its formulation has been reviewed by EWG scientists, and the company behind the product has shown its ingredients meet all of the EWG’s strict criteria. When it was verified, the ingredients in this formulation did not pose significant human health concerns.

LEARN MORE ON EWG.ORG

Product's animal testing policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.


PETA Cruelty-free Companies

Companies that join the "Caring Consumer" program of People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, attest that "neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations or finished products, and that they pledge not to do so in the future."

LEARN MORE ON PETA.ORG

Understanding scores

Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern.

Every product and ingredient in Skin Deep gets a two-part score – one for hazard and one for data availability. The safest products score well by both measures, with a low hazard rating and a fair or better data availability rating.

HOW WE DETERMINE SCORES

Hazard score

The Skin Deep ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. The EWG VERIFIED® mark means a product meets EWG’s strictest criteria for transparency and health.

Score legend

EWG Verification Process

EWG Verified logo
EWG VERIFIED

An EWG VERIFIED® mark on a product indicates that the company’s ingredient disclosures show the product has met our full criteria to ensure it adheres to our standards for health.

More mascara

VIEW ALL mascara
Skindeep Healthy Living App

EWG research
on the go

Find personal care, cleaning, and food products on the EWG Healthy Living app.

DOWNLOAD THE APP