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it's a 10 miracle volumizing shampoo (2016 formulation)

Data Availability: LIMITED

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EWG's Scores

EWG scientists reviewed the it's a 10 miracle volumizing shampoo (2016 formulation) product label collected on July 02, 2016 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for it's a 10 miracle volumizing shampoo (2016 formulation) is 5.

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Data last updated: July 2016

Ingredient Concerns

Cancer

Cancer concern is LOW

Developmental & Reproductive Toxicity

Developmental & reproductive toxicity concern is LOW

Allergies & Immunotoxicity

Allergies & immunotoxicity concern is HIGH

Use Restrictions

Allergies & immunotoxicity concern is HIGH

Other Ingredient Concerns

HIGH
  • Contamination concerns
  • Irritation (skin, eyes, or lungs)
  • Miscellaneous
  • Occupational hazards
  • Persistence and bioaccumulation
  • Use restrictions
MODERATE
  • Organ system toxicity (non-reproductive)
LOW
  • Enhanced skin absorption
  • Ecotoxicology
  • Endocrine disruption
  • Neurotoxicity
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Ingredient Concerns
Score Data Availability Ingredient Concern
Fair

• Allergies/immunotoxicity (high)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
• Irritation (skin, eyes, or lungs) (moderate)

Limited
LYRAL
Appeared as: HYDROXYISOHEXYL 3 CYCLOHEXENE CARBOXALDEHYDE

• Allergies/immunotoxicity (high)
• Use restrictions (high)

Fair
LILIAL
Appeared as: BUTYLPHENYL METHYLPROPIONAL

• Allergies/immunotoxicity (moderate)
• Use restrictions (high)
• Endocrine disruption (low)
• Persistence and bioaccumulation (moderate)
• Non-reproductive organ system toxicity (moderate)

Fair

• Allergies/immunotoxicity (high)
• Use restrictions (high)
• Neurotoxicity (low)
• Ecotoxicology (low)
• Irritation (skin, eyes, or lungs) (moderate)

Fair

• Cancer (low)
• Allergies/immunotoxicity (moderate)
• Use restrictions (high)
• Ecotoxicology (low)
• Irritation (skin, eyes, or lungs) (moderate)

Fair

• Allergies/immunotoxicity (moderate)
• Use restrictions (high)

Fair

• Allergies/immunotoxicity (moderate)
• Use restrictions (high)

Limited

• Allergies/immunotoxicity (moderate)
• Use restrictions (high)

Limited

• Allergies/immunotoxicity (moderate)
• Use restrictions (high)

Good

• Allergies/immunotoxicity (moderate)
• Use restrictions (moderate)
• Contamination concerns (COCAMIDOPROPYL DIMETHYLAMINE, 3-DIMETHYLAMINOPROPYLAMINE, and NITROSAMINES)

None

• Non-reproductive organ system toxicity (low)
• Contamination concerns (ETHYLENE OXIDE and 1,4-DIOXANE)

Limited

• Use restrictions (moderate)
• Non-reproductive organ system toxicity (moderate)
• Ecotoxicology (low)
• Contamination concerns (ACRYLAMIDE)

Limited

• Non-reproductive organ system toxicity (low)
• Contamination concerns (ETHYLENE OXIDE and 1,4-DIOXANE)

Limited

• Contamination concerns (ETHYLENE OXIDE and 1,4-DIOXANE)

Fair
CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT
Appeared as: CAMELLIA SINENSIS LEAF EXTRACT

• Use restrictions (moderate)

Limited

• Contamination concerns (PESTICIDES)

Good

• Use restrictions (moderate)

Fair

• Enhanced skin absorption
• Non-reproductive organ system toxicity (moderate)
• Occupational hazards (high)

Good

• Use restrictions (moderate)

Robust

None
C14-16 OLEFIN SULFONATE
Appeared as: C14 16 ALPHA OLEFIN SULFONATE

Limited

• Use restrictions (low)

Limited

Limited
EUTERPE OLERACEA (ACAI) FRUIT EXTRACT
Appeared as: EUTERPE OLERACEA FRUIT EXTRACT

Limited
ANTHEMIS NOBILIS (CHAMOMILE) FLOWER EXTRACT
Appeared as: ANTHEMIS NOBILIS FLOWER EXTRACT

• Enhanced skin absorption
• Use restrictions (low)

Limited
CAMELLIA OLEIFERA (TEA-OIL CAMELLIA) LEAF EXTRACT
Appeared as: CAMELLIA OLEIFERA LEAF EXTRACT

Limited

Limited

Limited
COCAMIDOPROPYL HYDROXYSULTAINE
Appeared as: COCAMIDOPROPYL HYDROSULTAINE

Limited

Product's Animal Testing Policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

Unknown

Leading international certifiers PETA and Leaping Bunny have no information concerning this company’s use of animal testing.

Product's Label Information

Ingredients from packaging:

Water, Disodium Laureth Sulfosuccinate, C14 16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance, PEG 120 Methyl Glucose Dioleate, Polyquaternium 7, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camellia Sinensis Leaf Extract, Camellia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Cocamidopropyl Hydrosultaine, Glycerin, Butylene Glycol, Tetrasodium EDTA, Dihydroxypropyl PEG 5 Linoleammonium Chloride, Citric Acid, Hydroxyisohexyl 3 Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone

Directions from packaging:

Apply a quarter-sized amount of shampoo to wet hair and massage with flat hands from scalp to ends. Rinse thoroughly and repeat if necessary.

ABOUT THE SKIN DEEP® RATINGS

EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer

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Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer