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Tom's of Maine Sensitive Maximum Strength Natural Toothpaste, Soothing Mint (2014 formulation)

Data Availability: FAIR

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EWG's Scores

EWG scientists reviewed the Tom's of Maine Sensitive Maximum Strength Natural Toothpaste, Soothing Mint (2014 formulation) product label collected on November 12, 2014 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for Tom's of Maine Sensitive Maximum Strength Natural Toothpaste, Soothing Mint (2014 formulation) is 4.

Data last updated: November 2014

Ingredient Concerns

Cancer

Cancer concern is LOW

Developmental & Reproductive Toxicity

Developmental & reproductive toxicity concern is LOW

Allergies & Immunotoxicity

Allergies & immunotoxicity concern is LOW_MODERATE

Use Restrictions

Allergies & immunotoxicity concern is MODERATE

Other Ingredient Concerns

HIGH
  • Multiple, additive exposure sources
  • Irritation (skin, eyes, or lungs)
  • Miscellaneous
  • Occupational hazards
  • Persistence and bioaccumulation
  • Use restrictions
MODERATE
  • Contamination concerns
  • Organ system toxicity (non-reproductive)
LOW
  • Enhanced skin absorption
  • Ecotoxicology
Learn more About
Ingredient Concerns
Score Data Availability Ingredient Concern
Fair
SODIUM FLUORIDE
Appeared as: SODIUM FLUORIDE (ANTICAVITY)

• Developmental/reproductive toxicity (low)
• Use restrictions (moderate)
• Non-reproductive organ system toxicity (low)
• Multiple, additive exposure sources (high)
• Irritation (skin, eyes, or lungs) (high)
• Occupational hazards (high)

Fair
UNSPECIFIED FLAVOR
Appeared as: NATURAL FLAVORS

Good

• Allergies/immunotoxicity (moderate)
• Use restrictions (moderate)
• Contamination concerns (COCAMIDOPROPYL DIMETHYLAMINE, 3-DIMETHYLAMINOPROPYLAMINE, and NITROSAMINES)

Good

• Use restrictions (moderate)

Limited
POTASSIUM NITRATE
Appeared as: POTASSIUM NITRATE (TOOTH DESENSITIZER)

• Non-reproductive organ system toxicity (moderate)

Fair

Fair

• Persistence and bioaccumulation (high)

Fair

Robust

Limited
ALOE BARBADENSIS (ALOE VERA) LEAF EXTRACT
Appeared as: ALOE VERA (ALOE BARBADENSIS) LEAF JUICE

• Cancer (low)
• Use restrictions (low)

Fair

• Use restrictions (low)
• Non-reproductive organ system toxicity (moderate)

Fair

Good

• Non-reproductive organ system toxicity (moderate)
• Occupational hazards (high)

Product's Animal Testing Policies

Some cosmetics companies have taken People for the Ethical Treatment of Animals and Leaping Bunny animal-testing pledges. For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.

PETA: Companies That Do Test on Animals

People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, has identified companies that "either test on animals or pay a laboratory to conduct tests on animals."

For more information visit: http://www.peta.org/living/beauty-and-personal-care/companies/default.aspx

Product's Label Information

Ingredients from packaging:

Active Ingredients: Potassium Nitrate 5% (Tooth Desensitizer), Sodium Fluoride 0.243% (Anticavity), Inactive Ingredients: Sorbitol, Hydrated Silica, Xylitol, Water, Glycerin, Aloe Vera (Aloe Barbadensis) Leaf Juice (Organic), Natural Flavors, Cocamidopropyl Betaine, Sodium Lauryl Sulfate, Xanthan Gum, Titanium Dioxide

Directions from packaging:

Uses: builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities Directions: adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly at least 1 minutes twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. children under 12 years of age: consult a dentist or physician.

Warnings from packaging:

When using this product, do not use longer than 4 weeks unless recommended by a dentist or physician. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of the reach of children. If more than used for brushing is accidently swallowed, get medical help or dial (412) 390-3381 right away (Poison Control Center).

ABOUT THE SKIN DEEP® RATINGS

EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government. The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more | Legal Disclaimer

ABOUT EWG VERIFIED™

Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria. Before a company can use EWG VERIFIED™ on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Note that EWG receives licensing fees from all EWG VERIFIED™ member companies that help to support the important work we do. Learn more | Legal Disclaimer