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Discover EWG VERIFIED™

With thousands of consumer products on the market, it can be overwhelming to know which ones are safer and healthier for your family. The EWG VERIFIED™ mark does the work for you. When you see the EWG VERIFIED™ mark on a product, you can be sure it's free from EWG's chemicals of concern and meets our strictest standards for your health.

A mark you can trust.

With thousands of consumer products on the market, it can be overwhelming to know which ones are safer and healthier for your family. The EWG VERIFIED™ mark does the work for you.

ABOUT THE EWG VERIFIED™ MARK

Avoids EWG's ingredients of concern

Products cannot contain any ingredients on EWG's "Unacceptable" list, meaning ingredients with health, ecotoxicity and/or contamination concerns.

Provides full transparency

Must meet EWG’s standards for ingredient disclosure on the label, provide full transparency to EWG, including fragrance ingredients.

Uses good manufacturing practices

Product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.

Newly verified

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Join the EWG VERIFIED™ program

Do you want the EWG VERIFIED™ mark on your products? Learn about how to join the EWG VERIFIED™ Program.

APPLY FOR EWG VERIFIED™
The Environmental Working Group just helped the world's largest consumer company reinvent a 1971 shampoo. Has the long-time industry gadfly become a de facto regulator?
[Walmart] has said that increasing the number of beauty products that are certified by the Environmental Working Group, a cosmetics-ingredient watchdog agency, is a priority for the company. This is a seismic shift....
The Environmental Working Group - The non profit verifies a wide range of products after determining they do not contain certain chemicals, and are safe and healthy to use.
SEALS YOU CAN TRUST: EWG VERIFIED™ Complies with EWG's strict criteria (their site lists deets) for product safety and labeling.
It may soon be easier for shoppers to find beauty products without toxic chemicals. The Environmental Working Group nonprofit launched a new label this month called EWG Verified, which certifies personal care products as free from chemicals of concern.

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