California Baby® Creates New Plant-Based Preservative
WASHINGTON – California Baby®, a global skincare leader, is advancing the marketplace with a plant-based solution for preservatives in personal care products.
“We applaud California Baby’s innovative approach to developing a bio-based formula that will still adequately preserve children’s skincare products,” said EWG President Ken Cook.
The company is in the process of reformulating its products with the new preservative made from plants grown on a 100-acre organic farm in Santa Barbara, Calif. The formula relies on extracts of basil and anise.
The new preservative formula has earned the U.S. Department of Agriculture’s Certified Biobased Product label, certifying that it is made of 100 percent renewable source content from plants.
California Baby will roll out the new formula with its Everyday Lotion line in November. These products are sold in Target, Walmart and other retailers across the country.
To find healthier products, consumers can search EWG’s Skin Deep® database, with ratings for more than 70,000 products. EWG’s Healthy Living app also puts ratings for more than 120,000 food and personal care products at the fingertips of consumers on the go.
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The Environmental Working Group is a non-profit, non-partisan organization that empowers people to live healthier lives in a healthier environment. Through research, advocacy and unique education tools, EWG drives consumer choice and civic action.