EWG: ‘Unilever Has Raised the Bar for Fragrance Transparency’

WASHINGTON – The Environmental Working Group applauds personal care products giant Unilever for making good on its commitment to give consumers information about fragrance ingredients across its 15 brands of cosmetics and personal care products.

EWG released the following statement today by its co-founder and President, Ken Cook, on Unilever’s efforts to improve transparency in personal care products: 

EWG applauds Unilever for making good on its commitment to improve transparency in personal care products. By breaking open the black box of fragrance chemicals, Unilever has raised the bar for transparency across the entire personal care products industry – and beyond. It may not happen overnight, but Unilever’s decision to trust consumers with basic facts about their products will place enormous pressure on the rest of the market to respond, and make it very difficult for other companies to continue to shield their fragrance ingredients from consumers.

According to its own press release, consumers can “now view fragrance ingredients found in more than 1,100 Unilever beauty and personal care products across 15 brands down to 0.01% of the product formula.” Unilever was the first personal care product company to announce plans to disclose fragrance ingredients down to that level. 

In February 2017, the company announced a bold initiative to provide detailed information about fragrance ingredients for all products in its multibillion-dollar portfolio of personal care brands, including Dove, Noxzema, Lever 2000 and Nexxus.

EWG has spent more than a decade urging the cosmetics industry, cleaning-products manufacturers and other consumer goods companies to disclose information about fragrance ingredients.


The Environmental Working Group is a nonprofit, non-partisan organization that empowers people to live healthier lives in a healthier environment. Through research, advocacy and unique education tools, EWG drives consumer choice and civic action.

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