WASHINGTON – Jabali Williams, who has spent nearly two decades helping companies, government agencies and nonprofits improve their brands, website design and user experience, has joined the Environmental Working Group as the organization’s new vice president for digital marketing and innovation.
Williams will lead EWG’s creative and digital storytelling teams, with a focus on transforming EWG’s digital properties to ensure they best serve the 30 million visitors who count on its online guides and other materials to protect their health.
“We’re thrilled Jabali has joined the EWG team,” said Maura Walsh, EWG’s vice president for digital strategies. “His impressive career helping organizations build and enhance their online presence through design and improved user experience is exactly what EWG needs as we celebrate 30 years providing resources to help consumers live healthier lives.”
“I’m excited about the opportunity we face,” said Williams. “EWG is sending a clear message that it’s committed to continuously assessing and improving its digital properties.
“I’m eager to help make sure EWG’s mission aligns with a rapidly evolving technological landscape so we remain connected with our supporters. It’s my hope and intention to see that we stay at the cutting edge of advocacy and healthy living information that’s so important to millions of consumers,” he said.
Before joining EWG, Williams was managing director at Echo &Co, a digital design and development company that works with clients to “promote social and environmental wellbeing for people and communities around the world.”
Williams is no stranger to EWG. As a consultant, he helped lead a major relaunch of the organization’s website in 2019, when he was senior director for user experience at U Group. Before that, he led a year-long digital improvement plan with EWG, focused on enhancing Skin Deep®, the Tap Water Database, Shopper’s Guide to Pesticides in Produce™ and several other EWG digital projects.
Williams received a bachelor’s degree from Syracuse University in 2001 and a degree in graphic and web design from Boston University in 2010.
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The Environmental Working Group is a nonprofit, non-partisan organization that empowers people to live healthier lives in a healthier environment. Through research, advocacy and unique education tools, EWG drives consumer choice and civic action.