Amazon highlights EWG VERIFIED™ products in Climate Pledge Friendly

Climate Pledge Friendly makes it easy for customers to find more sustainable products

WASHINGTON – The Environmental Working Group today is joining Amazon’s effort to fight the climate crisis by highlighting more sustainable products. The retailer is teaming up with EWG to feature cosmetics and other items that have earned the highly sought EWG VERIFIED™ mark.

Through its Climate Pledge Friendly initiative, Amazon makes it easy for consumers to shop for more sustainable products. The EWG VERIFIED mark is one of the latest external certifications to become part of Climate Pledge Friendly. Products that hold one or more of the certifications that are part of the program receive a Climate Pledge Friendly badge.

For almost 30 years, EWG has tracked chemical safety and warned consumers about companies that use hazardous chemicals in items such as cosmetics and other personal care products. Soon after launching the groundbreaking Skin Deep® cosmetics database, EWG created consumer databases for household cleaners and processed foods.

Products that earn the EWG VERIFIED designation are free from chemicals of concern and meet the strict transparency guidelines EWG has established to protect your health.

“We are delighted that Amazon has selected the EWG VERIFIED mark to include in its effort to feature more sustainable products as a way to protect our climate,” said EWG President Ken Cook. “When Amazon shoppers see the Climate Pledge Friendly badge on a product that has earned the EWG VERIFIED mark, they will immediately know that, in addition to meeting our industry-leading benchmarks for health, it is also one of the products identified as more sustainable on Amazon.”

Amazon launched its Climate Pledge Friendly program in 2020, and today has more than 75,000 products featured as more sustainable.

“By choosing EWG, Amazon set a high bar for selecting third-party certifying organizations,” said Jocelyn Lyle, EWG’s senior vice president of partnerships and development. “Amazon and EWG are both committed to a rigorous, science-based and transparent approach to verifying consumer products. The expansion of Climate Pledge Friendly offers customers an even wider range of options for shopping more sustainably.”

Amazon reviews hundreds of external sustainability certifications and chooses organizations that recognize products with demonstrated environmentally related sustainability benefits. And with the addition of EWG VERIFIED, consumers will discover products that are also better for health.

Each organization that is part of Climate Pledge Friendly was vetted by sustainability experts within Amazon and third-party consultants to ensure third-party programs like EWG VERIFIED are reputable, transparent and scientifically defensible.

“The EWG VERIFIED mark is recognized as the gold standard for health and transparency,” said Carla Burns, EWG’s senior director of cosmetic science. “EWG has long verified cosmetics and other personal care products, and recently expanded into household cleaners, baby diapers and ingredients.

“Because of this new EWG partnership with Amazon, more consumers will learn about the rigorous science-based criteria we’ve developed to measure a product’s impact on human health and our fragile environment,” Burns said.

When consumers see a product with the Climate Pledge Friendly badge, they’ll also be able to learn more about the certification behind it. Items covered by the Climate Pledge Friendly include grocery, household, fashion, beauty and personal electronics products, among others from a range of categories. To browse by category, visit and click the “Shop” tab at the top of the page.

“Customers want a way to make more sustainable and informed shopping choices, and Climate Pledge Friendly is ramping up its efforts to help customers know their purchases meet sustainability standards and are helping to preserve the natural world,” said Adam Werbach, global lead for Sustainable Shopping at Amazon. “We are excited to add EWG Verified to the Climate Pledge Friendly program’s trusted third-party certifications, which allow customers to discover and shop even more Climate Pledge Friendly brands and products.”

“Amazon’s Climate Pledge Friendly will now give consumers easy and direct access to EWG VERIFIED products,” said Aya Matsumoto, EWG’s manager of development and external engagement. “The Climate Pledge Friendly program will inspire more brands and manufacturers to formulate products that meet EWG’s standards.”


The Environmental Working Group is a nonprofit, non-partisan organization that empowers people to live healthier lives in a healthier environment. Through research, advocacy and unique education tools, EWG drives consumer choice and civic action.

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