Wednesday, December 11, 2019
Recent years have seen an increase in the number of aluminum-free antiperspirants and deodorants on the market. The trend has been led by smaller, boutique brands marketed as “natural,” such as Here + Now, Justin Bieber’s new “gender-neutral” deodorant from Schmidt’s Naturals. But even Dove, one of the longest-established and biggest-selling deodorant brands in the world, launched its 0% Aluminum label this year.
