About the brand: Brazilian Gloss*

Brazilian Gloss testing by Oregon OSHA in fall 2010 found formaldehyde levels of more than 7%, nearly as high as those found in Brazilian Blowout.

Products by Brazilian Gloss*

	Product	Formaldehyde testing results	Injuries: Number of consumers that filed reports with the federal government	Product recalls
	Keratin Smoothing Gloss	6.5 - 7.3 %	0

Formaldehyde test results

COMPANY STATEMENTS ON FORMALDEHYDE OR ALTERNATIVES IN ITS PRODUCT(S)

statment on November 30, 1999

"• Keratin treatment does not make use of any harsh chemicals. … At-home kits for keratin treatments are also available. The price for at-home kits starts from $250. For getting this treatment done, always consult a professional stylist. Knowledge about this treatment in advance can also help you in making a smarter choice. If the treatment is done properly, it will leave even the most rough hair look smooth and very easy to style. Precautions: Whether you get this treatment done at a salon or use an at-home kit, make sure that that keratin product you use contains less than 2% formaldehyde. "

PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

A Brazilian Gloss treatment is a revolutionary hair smoothing process that softens, smoothes, and dramatically restores the health and shine back into your hair. A Brazilian Gloss treatment employs the use of Keratin, a natural substance, which is in fact, the main protective substance in our hair, skin and nails. The treatment effectively bonds the keratin to the hair shaft, repairs external damage and ensures a healthy, high-gloss shine. [link]

AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Brazilian Gloss* products are listed below:

image source

Brazilian Gloss - Keratin Smoothing Gloss

"What is a Brazilian Gloss Treatment? A Brazilian Gloss treatment is a revolutionary hair smoothing process that softens, smoothes, and dramatically restores the health and shine back into your hair. A Brazilian Gloss treatment employs the use of Keratin, a natural substance, which is in fact, the main protective substance in our hair, skin and nails. The treatment effectively bonds the keratin to the hair shaft, repairs external damage and ensures a healthy, high-gloss shine. Is the Brazilian GlossTM treatment a relaxer? No, this treatment is not a chemical relaxer."
- from link

* Update (May 3, 2011): This page has been updated to reflect the fact that Brazilian Gloss and Gloss Moderne are separate business entities even though they share the same founder/president.

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

Brazilian Gloss. 2011A. Best Keratin Treatment For Smooth, Straight Hair. Available: http://www.free-press-release.com/news-best-keratin-treatment-for-smooth-straight-hair-1294377415.html Accessed: 2/9/2011

Brazilian Gloss. 2011B. About Brazilian Gloss. Available: http://braziliangloss.com/about_brazilian_gloss-about-keratin-hair-treatement-and-curly-frizzy-hair-problems.html Accessed: 2/7/2011

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.