Published: April 2011

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About the brand: Inoar

Inoar Moroccan Keratin Treatment is advertised to last for four months after treatment. Although public testing results for formaldehyde content were not found, Inoar includes the formaldehyde content of 0.2% in their ingredient list. These treatments are available to consumers through multiple websites online.

Products by Inoar

  Product Formaldehyde testing results Injuries: Number of consumers that filed reports with the federal government Product recalls
Moroccan Keratin Hair Treatmentnot tested0


Consumers or salon workers filed at least [27] reports of adverse events (injuries) from using hair straighteners, according to documents provided by the Food and Drug Administration in response to EWG's Freedom of Information Act request.

Product Complaint Date
Moroccan Keratin Hair Treatment"I'm sure it would make my hair lovely if I could stand the fumes... Bare in mind I did everything myself. Not in salon. I had all the windows open yet was crying!! when APPLYING it let alone flat ironing it."2010-11-30


Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

Product Australia Canada Cyprus France Germany Ireland
Moroccan Keratin Hair Treatment - - - - - -




A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Inoar products are listed below:

Product Retailers
Moroccan Keratin Hair TreatmentAmazon 7 sellers (not Amazon)
Unnique Beauty Online Store
Basic Beauty

Inoar - Moroccan Keratin Hair Treatment

"Inoar Moroccan Keratin Hair Treatment is the next generation of the popular Keratin. The exclusive Moroccan Treatment rebuilding formula is composed of Keratin, White Clay and Cocoa Oil and is designed to treat and straighten damaged/curly hair in an efficient and long-lasting manner. In addition to repairing damaged hair, the product reduces volume by 80 to 90 percent, on average. The treatment can be used on virgin or chemically treated hair, over other relaxing or straightening treatments, leaving hair straight and hydrated. Great cost benefit (up to 20 applications per kit) Treatment will last for up to 4 months if hair is maintained with Inoar Post Keratin Kit (Pos Progress Kit) Reduced Fumes Shampoo Ingredients: TETRASODIUM, SODIUM LAURETH SULFATE, PEG-150 PENTAERYTHRITYL TETRASTEARATE/PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, POLYQUATERNIUM 10, COCAMIDE DEA, CITRIC ACID, THEOBROMA CACAO EXTRACT, KERATIN, COCAMIDOPROPYL BETAINE, PARFUM, AQUA. Treatments Ingredients: EDTA, SODIUM LAURYL SULFATE ETHER, PEG-150 PENTAERYTHRITYL TETRASTEARATE/PEG-6 CAPRYLIC/CAPRIC GLYCERIDES AND WATER, Methylchloroisothiazolinone, Methylisothiazolinone, Polyquarternium 10, Cocoamida DEA, Parfum, Citric Acid, Cocoa Extract, Keratin, Cocamidopropyl Betaine, 0.2% Formaldehyde, Aqua."
- from link

Retailers: 170 from Amazon 7 sellers (not Amazon), 250 from Unnique Beauty Online Store, 235 from Basic Beauty

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.


Basic Beauty. 2011. Inoar Brazilian Keratin Moroccan Treatment Kit. Available: Accessed 2/28/11.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available:

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: Accessed: 1/6/2011.

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