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Fruity Pebbles Sweetened Rice Cereal With Marshmallows

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Lower scores accompany better foods.
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How it compares
to other rice cereals
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Label for Fruity Pebbles Sweetened Rice Cereal With Marshmallows captured by LabelINSIGHT on Mar 7, 2020 Tell us if the product name is misspelled.

EWG Overall Score Breakdown

The product score is based on weighted scores for nutrition, ingredient and processing concerns. Generally, nutrition counts most, ingredient concerns next and degree of processing least. The weighted scores are added together to determine the final score. Read more about scores here.

EWG Overall Score Breakdown


EWG scored on three factors: nutrition, ingredient concerns, and the degree of processing. Read the full scoring methodology.

Score
Lower concern
Higher concern
Lower concern
Higher concern
1
10

Read our full methodology

Nutrition Concern Details

Level

Considers calories, saturated fat, trans fat, sugar, sodium, protein, fiber and fruit, vegetable and nut content to differentiate between healthful and less healthful foods. For more information on nutrition concerns, read our full methodology.

Contains ingredients that may contribute small amounts of unhealthy artificial trans fats: Canola Oil [read more]

The nutrition factors used for scoring Fruity Pebbles Sweetened Rice Cereal With Marshmallows
Positive factors
Fruit, vegetable, bean or nut content
Protein content
Fiber content
Omega-3 fatty acids
Negative factors
Calorie density
Sugar/low-calorie sweetener content
Sodium content
Saturated fat content
Trans fat content

Ingredient Concern Details

Level

Considers food additives, pesticides, hormones, antibiotics and contaminants like mercury and BPA, which can affect human health and the environment. For more information on ingredient concerns, read methodology.

This product is not certified organic [read more]

Contains 5 of EWG's top food additives of concern: RED 40, BLUE 1, BHT, YELLOW 5, and YELLOW 6

Contains synthetic food dyes [read more]

Rice-based ingredients may contain arsenic [read more]

This product has 8 ingredients with concerns as well as some contamination concerns:

Processing Concern Details

Level

Estimates how much the food has been processed. Considers many factors, chief among them, modification of individual ingredients from whole foods and number of artificial ingredients. For more information on processing concerns, read our full methodology.

Product has been classified as having high processing concerns

Products with moderate and high processing concerns generally have more artificial ingredients, more ingredients that have been significantly modified from whole foods, and more ingredients overall.

EWG's Top Findings

This product is not certified organic [read more]

This product is not certified organic

Products bearing the USDA certified organic seal must contain at least 95 percent organic ingredient, and must be produced without the use of synthetic pesticides and fertilizers and free of genetically engineered ingredients.

Contains food additives of higher concern

Contains 5 of EWG's top food additives of concern: RED 40, BLUE 1, BHT, YELLOW 5, and YELLOW 6

Contains ingredients that may contribute small amounts of unhealthy artificial trans fats: Canola Oil [read more]

Contains ingredients that may contribute small ...

Both refined oils and fully hydrogenated oils contain small amounts of unhealthy artificial trans fats and contribute to the total intake of trans fat in the diet (Biofortis 2014). Artificial trans fats are generated in refined oils when they are processed at high temperatures from the crude oil into a bland, odorless, colorless oil (Greyt 1999). A 2012 study conducted by FDA scientists estimated that refined oil contributes an average 0.6 grams of trans fat a day (Doell 2012). The World Health Organization recommends limits on trans fat of less than 1 to 2 grams a day—in this context, it’s easy to see that 0.6 grams is not an insignificant contribution. In the case of fully hydrogenated oils, they should theoretically be free of trans fat, but since no hydrogenation process is 100 percent efficient, trans fats are often found in fully hydrogenated oils at low levels (FDA 2013). The United States Department of Agriculture National Nutrition Database has tested refined, partially hydrogenated and fully hydrogenated oils and found trans fats in all of them (USDA 2013). Textbooks for food scientists reveal that the mono and di-glycerides and other emulsifiers are often made from hydrogenated fats (Hasenhuettl and Hartel 2008) and at temperatures above 220°C (Sikorski and Kolakowka 2011). Emulsifiers produced from hydrogenated fats “contain measurable concentrations" of trans fats (Hasenhuettl and Hartel 2008). Unfortunately, due to lack of label disclosure and the trans fat labeling loophole, only the food scientists will ever know just how much trans fat these refined oils and emulsifiers are contributing to foods and the American diet.

Contains synthetic food dyes [read more]

Contains synthetic food dyes

Health concerns about the use of dyes in children's food has a led to a reduction in usage but these colorants are still common.

Contains the non-specific ingredient "flavor" [read more]

Contains the non-specific ingredient "flavor"

Added "flavors" are secret and often complex mixtures of chemicals that modify and manipulate the taste and smell of food. The lack of disclosure is a public right to know issue and especially concerning to people with unusual food allergies or on restricted diets.

Contains 147% more sugar per serving than the average cold cereal [read more]

Contains 147% more sugar per serving than the a...

This cereal contains more sugar per serving than the average adult cold cereal, which has 7.3 grams per serving. Read EWG's 2014 report on sugar in the cereal aisle to find healthier options: http://www.ewg.org/research/children's-cereals

Rice-based ingredients may contain arsenic [read more]

Rice-based ingredients may contain arsenic

Rice plant naturally takes up arsenic from the water in the soil. The concentration of arsenic in this product will depend on the amount of rice-based ingredient used. http://www.ewg.org/foodscores/content/arsenic-contamination-in-rice

Product has been classified as having high processing concerns

EWG Food Reports

Natural vs. Artificial Flavors

How Much is Too Much? Excess Vitamins and Minerals in Food Can Harm Kids' Health

Children's Cereal: Sugar by the Pound

EWG's Good Food On A Tight Budget

Getting Arsenic Out of Your (And Your Kids') Diet

Ingredient List

From the Package

RICE, SUGAR, MARSHMALLOWS (SUGAR, MODIFIED CORNSTARCH, CORN SYRUP, DEXTROSE, GELATIN, ARTIFICIAL FLAVOR, SODIUM HEXAMETAPHOSPHATE, YELLOW 5, BLUE 1, RED 40, YELLOW 6), CORN SYRUP, CANOLA OIL, SALT, CONTAINS 1% OR LESS OF NATURAL AND ARTIFICIAL FLAVOR, YELLOW 5, YELLOW 6, RED 40, BLUE 1, BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: NIACINAMIDE (VITAMIN B3), VITAMIN A PALMITATE, REDUCED IRON, ZINC OXIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), VITAMIN D3, THIAMIN MONONITRATE (VITAMIN B1), VITAMIN B12, FOLIC ACID.

*Older Product

Products remain in the database for two years after their label information is recorded in stores. A product with label information last recorded more than a year ago is marked with an * identifying it as an older product.

*Discontinued Product

Products remain in the Database for two years after their label information is recorded in stores, even when they have been discontinued (products may remain in stores and pantries long past the date they cease to be manufactured). EWG marks a product it is aware has been discontinued with a banner identifying it as such.

Product Images

Please note that EWG obtains the displayed images of products from third parties and that the product's manufacturer or packager may change the product's packaging at any point in time. Therefore, EWG assumes no responsibility for the accuracy of images presented.

Other Information

This product contains the following ingredient(s) that may be genetically engineered or derived from GE crops: Corn Syrup, Canola Oil, Sugars, Dextrose, and Modified Starch (Corn) [read more]

This product contains the following ingredient(...

Scientists have not determined whether GE food poses risks to human health. Still, consumers have many good reasons to avoid eating genetically engineered ingredients, including limited safety studies, the development of "superweeds" and increased pesticide use. For more information on the topic visit: http://www.ewg.org/research/shoppers-guide-to-avoiding-ge-food Note: The presence or absence of genetically engineered ingredients or ingredients derived from GE crops does not affect a product's overall score.

Contains ingredients derived from egg - these are considered major food allergens according to the FDA [read more]

Contains ingredients derived from egg - these a...

While over 160 food ingredients may cause allergic reactions current Food and Drug Administration (FDA) regulations stipulate that 8 major food allergens must be labeled on products. These allergens include; milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans. Note: The presence of potential allergens does not affect the overall product score.

Nutrition Facts

0.0 servings per container

Serving Size

(40 g)

Amount Per 1 cup
Calories
160
% Daily Value (based on a 2,000 calorie diet and adult bodyweight)
Update the values for someone:

QUICK FACTS:

1.0 1.0 % Total Fat 1 g
13.0 13.0 % Total Carbs 36 g
% Protein 1 g

AVOID TOO MUCH:

0.0 0.0 % Saturated Fat 0 g
Trans Fat 0.0g
0.0 0.0 % Cholesterol 0 mg
10.0 10.0 % Sodium 220 mg
Added Sugar Ingredients: Corn Syrup, Sugars, and Dextrose

NUTRIENTS:

0.0 0.0 % Dietary Fiber 0 g
6.0 6.0 % Vitamin D
35.0 35.0 % Vitamin A
0.0 0.0 % Calcium
15.0 15.0 % Iron
35.0 35.0 % Thiamin
40.0 40.0 % Riboflavin
40.0 40.0 % Niacin
40.0 40.0 % Vitamin B6
% Folic Acid
90.0 90.0 % Vitamin B12
0.0 0.0 % Potassium 20 mg
20.0 20.0 % Zinc

† Institute of Medicine. 2010. "Dietary Reference Intakes Tables and Application." Accessed April 8, 2014: link

 

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