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Pepsi to label Aquafina tap water

Friday, July 27, 2007

Ahh . . . there's nothing quite like a cold refreshing bottle of $2 tap water.

In a surprising decision to call a spade a spade, Pepsi has agreed to change the label on its Aquafina bottled water to list its source: public reservoirs. From the Reuters article:

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.

The label will read "Public Water Source", which is really just a vague way of saying "Tap Water." Coca-Cola's Dasani is also purified tap water.

I highly doubt that the new labeling will even put a dent in Pepsi's bottled water profits, but it's a step in the right direction, and proof at least that complaints about the environmental disaster that is bottled water are reaching the right ears.

Looking for a great reusable water bottle? Ask EWG has you covered. For more on the water fight, check out Think Outside the Bottle.

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