EWG News and Analysis
The latest from EWG’s staff of experts >>
Hey, if it works for pollution...
Feeling guilty about cheating on your sweetheart or spouse? Now you can pay to have your cheating offset by Cheatneutral, a UK startup.
For just £2.50, “Cheatneutral offsets your cheating by funding someone else to be faithful and NOT cheat. This neutralizes the pain and unhappy emotion and leaves you with a clear conscience.” The entrepreneurs behind Cheatneutral have been taking to the streets of London to promote their new service: Check it out
OK, Cheatneutral is a joke. But the folks behind it argue that carbon offsetting – the practice of balancing the global warming emissions of your jet travel or other carbon-emitting activity by paying a fee to be invested in clean energy – is also a joke. Find out more here.