What Real People Say

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Love EWG VERIFIED®, will make it so much easier to shop."

- Maggie L.

The program is THE BEST EVER - thank you for creating it & I hope you'll keep expanding it and finding more non toxic options for those who are looking!"

- Ileana L.

Love that you are putting your stamp on approved products! It will make it easier/save time!"

- Kaitlin F.

Industry Stats

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Did You Know: 40 percent of women usually buy products free of parabens, phthalates and sulfates.

Source:

The NPD Group

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The average woman uses 12 personal products daily and is exposed to hundreds of chemicals - none of which are required to be tested for safety.

Source:

EWG

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FACT: It has been 80 years since Congress last passed legislation regulating the cosmetics industry.

Source:

EWG

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While other countries have banned almost 1,300 ingredients from use in cosmetics, the U.S. has only banned 11.”

Source:

Beautycounter

Cosmetics sold in the United States can contain:

  • 33 ingredients banned in Canadian cosmetics
  • 85 ingredients banned in European cosmetics
  • 25 ingredients not allowed in European hair dyes
  • 27 ingredients known to the State of California to cause cancer
  • 8 ingredients known to the State of California to be developmental toxins

…..EWG VERIFIED® contains NONE of these ingredients.

Source:

EWG 2023