The American government doesn’t require health studies or pre-market testing of the chemicals in personal care products, even though just about everyone is exposed to them. Through Skin Deep, we put the power of information in consumers’ hands. When you know what’s in the products you bring into your home and how those chemicals may affect your health and the environment, you can make informed purchasing decisions — and help transform the marketplace. At the same time, we advocate responsible corporate and governmental policies to protect the most vulnerable among us.