EWG scientists reviewed Plus White Toothpaste, Xtra Whitening with Peroxide, Clean MInt for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. EWG's rating for Plus White Toothpaste, Xtra Whitening with Peroxide, Clean MInt is 4.
|TITANIUM DIOXIDE||Organ system toxicity (non-reproductive), Occupational hazards|
|UREA||Enhanced skin absorption, Cancer, Data gaps, Use restrictions|
|SODIUM BENZOATE||Data gaps, Organ system toxicity (non-reproductive), Use restrictions|
|PROPYLENE GLYCOL||Enhanced skin absorption, Allergies/immunotoxicity, Irritation (skin, eyes, or lungs), Organ system toxicity (non-reproductive), Use restrictions|
|SODIUM MONOFLUOROPHOSPHATE||Organ system toxicity (non-reproductive), Use restrictions|
|CALCIUM PEROXIDE||Use restrictions|
|SODIUM LAURYL SULFATE||Ecotoxicology, Organ system toxicity (non-reproductive), Use restrictions|
|DICALCIUM PHOSPHATE||None Identified|
|ETHYLCELLULOSE||Organ system toxicity (non-reproductive)|
|SODIUM SACCHARIN||Multiple, additive exposure sources|
|SODIUM CARBONATE||Irritation (skin, eyes, or lungs)|
|HYDRATED SILICA||Persistence and bioaccumulation|
About the Skin Deep® ratings
EWG provides information on personal care product ingredients from the published scientific literature, to supplement incomplete data available from companies and the government.
The ratings below indicate the relative level of concern posed by exposure to the ingredients in this product - not the product itself - compared to other product formulations. The ratings reflect potential health hazards but do not account for the level of exposure or individual susceptibility, factors which determine actual health risks, if any. Learn more
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About EWG VERIFIED™
Beyond providing Skin Deep® as an educational tool for consumers, EWG offers its EWG VERIFIED™ mark as a quick and easily identifiable way of conveying personal care products that meet EWG's strict health criteria.
Before a company can use EWG VERIFIEDTM on such products, the company must show that it fully discloses the products' ingredients on their labels or packaging, they do not contain EWG ingredients of concern, and are made with good manufacturing practices, among other criteria. Learn more
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