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How Much
is Too Much?

Excess Vitamins and Minerals in Food Can Harm Kids’ Health

 
Read more below

Appendix A: Fortification of Cereals and Snack Bars

How Much is Too Much? : Appendix A: Fortification of Cereals and Snack Bars

June 19, 2014

Table A1: 114 cereals contain 30 percent or more the adult Daily Value for zinc, niacin and/or vitamin A per serving

Breakfast cereals, in alphabetical order within each cereal category

Zinc % DV

Niacin % DV

Vitamin A % DV1

Cold cereal

America's Choice Crispy Corn & Rice Hexagons Cereal

10

35

25

America's Choice Crispy Rice Sweetened Rice Cereal

25

30

15

America's Choice Essentially You Crispy Rice & Wheat Flakes with Red Berries

0

35

15

America's Choice Essentially You Crunchy Lightly Sweetened Rice Cereal

4

35

15

America's Choice Healthy Mornings Vanilla Almond Cereal

0

35

15

Cap'n Crunch's Chocolatey Crunch

30

30

0

Cap'n Crunch's Cinnamon Roll Crunch Sweetened Corn & Oat Cereal

30

30

0

Cap'n Crunch's Oops! All Berries Sweetened Corn & Oat Cereal

35

35

0

Clear Value Crisp Rice Cereal

25

30

15

Essential Everyday Bran Flakes Cereal

100

100

15

Essential Everyday Golden Corn Nuggets

10

50

15

Essential Everyday Good Day with Strawberries

0

35

15

Food Club Crisp Rice

2

30

25

Food Club Deluxe Banana Nut Medley

20

30

25

Food Club Deluxe Cranberry Almond Crunch Cereal

10

30

20

Food Club Essential Choice Bran Flakes

100

100

25

Food Club Essential Choice Toasted Rice Flakes

4

35

15

Food Club Essential Choice Vanilla Almond

0

35

15

Food Lion Crispy Hexagons Corn & Rice Cereal

10

35

25

Food Lion Enriched Bran Flakes Cereal

100

100

25

Food Lion Whole Grain 100 Cereal

100

100

10

General Mills Cheerios (single 1.1 oz serving in a plastic container)2

30

35

10

General Mills Fiber One, Honey Clusters

50

50

0

General Mills Total + Omega-3 Honey Almond Flax

100

100

10

General Mills Total Raisin Bran

100

100

10

General Mills Total Whole Grain

100

100

10

General Mills Wheat Chex

35

25

10

General Mills Wheaties

50

50

10

General Mills Wheaties Fuel

4

100

10

Giant Eagle Bran Flakes

100

100

15

Glutino Gluten Free Corn Rice Flakes with Strawberries, Berry Sensible Beginnings

0

35

15

Glutino Gluten Free Corn Rice Flakes, Sensible Beginnings

0

40

15

Glutino Gluten Free Frosted Corn Rice Flakes, Frosted Sensible Beginnings

0

35

15

Great Value Crisp Rice Cereal

2

30

25

Great Value Multi Grain Flakes

100

100

10

Great Value Strawberry Awake

0

35

15

Guaranteed Value Crisp Rice Cereal

0

30

25

Guaranteed Value Sugar Frosted Flakes Cereal

0

50

15

Happy Mornings Frosted Flakes

0

50

15

Kashi U 7 Whole Grain Flakes & Granola with Black Currants & Walnuts

50

0

50

Kellogg's All-Bran Complete, Wheat Flakes

100

100

15

Kellogg's Cocoa Krispies (single 2.3 oz serving in a plastic container)2

20

60

50

Kellogg's Crispix Cereal

10

35

10

Kellogg's Fiber Plus Antioxidants, Berry Yogurt Crunch

0

35

25

Kellogg's Fiber Plus Antioxidants, Carmel Pecan Crunch

0

35

25

Kellogg's Fiber Plus Antioxidants, Cinnamon Oat Crunch

10

35

25

Kellogg's Krave, Chocolate (multi-serving cardboard box)

10

25

40

Kellogg's Krave, Chocolate (single 1.87 oz serving in a plastic container)2

15

40

100

Kellogg's Product 19

100

100

15

Kellogg's Smart Start, Original Antioxidants, Antioxidant Vitamins A, C & E, Including Beta Carotene

100

100

253

Kellogg's Special K, Chocolatey Delight

0

35

15

Kellogg's Special K, Chocolatey Strawberry

0

35

15

Kellogg's Special K, Cinnamon Pecan

0

35

15

Kellogg's Special K, Fruit & Yogurt

0

35

15

Kellogg's Special K, Multi Grain

0

35

15

Kellogg's Special K, Multi Grain Oats & Honey

0

35

15

Kellogg's Special K, Oats & Honey

0

35

15

Kellogg's Special K, Original

0

35

15

Kellogg's Special K, Protein

0

35

15

Kellogg's Special K, Protein Plus

0

35

15

Kellogg's Special K, Red Berries

0

35

15

Kellogg's Special K, Vanilla Almond

0

35

15

Kemach Crisp Rice Cereal

25

30

15

Kemach Whole Wheat Flakes Cereal

100

100

10

Key Food Quality Crisp Rice Cereal

25

30

15

Key Food Quality Sugar Frosted Flakes Cereal

0

50

15

Kiggins Bran Flakes

100

100

25

Kiggins Frosty Flakes

0

50

15

Kiggins Yukon Gold

10

50

15

Kroger Frosted Flakes of Corn

0

50

15

Kroger Sugar Frosted Flakes of Corn

0

50

15

Kroger Toasted Flakes with Strawberries

0

35

35

Live Better Banana Nut Crisp

20

30

25

Live Better Cranberry Almond Crisp

10

30

20

Malt-O-Meal Corn Bursts

10

50

15

Malt-O-Meal Frosted Flakes

0

50

15

Market Pantry Crispy Flakes with Red Berries

0

35

15

Market Pantry Sugar Frosted Flakes

0

50

15

My Essentials Crispy Rice Toasted Rice Cereal

2

30

25

Post Fruity Pebbles (single 2 oz serving in a plastic container)2

20

50

30

Post Honey Bunches of Oats with Almonds (single 2.25 oz serving in a plastic container)2

4

50

30

Ralph's Crispy Hexa-Grains

10

35

25

Ralston Foods Essentially You, Red Berries

0

35

15

Roundy's Bran Flakes

100

100

25

Roundy's Crispy Rice

2

30

25

Roundy's Essentially You with Red Berries

0

35

15

Roundy's Frosted Flakes

0

50

15

Roundy's Select Cranberry Almond Crunch

10

30

20

Safeway Kitchens Bran Flakes

100

100

25

Safeway Kitchens Frosted Flakes

0

50

15

Shop Rite Bran Flakes

100

100

25

Shop Rite Crisp Corn & Rice

10

35

25

Shop Rite Scrunchy Crispy Rice

2

30

25

Shur Fine Wheat Bran

100

100

25

Springfield Crispy Rice

2

30

25

Stop & Shop/Giant Be Well Toasted Rice Flakes

4

35

15

Stop & Shop/Giant Be Well Vanilla Almond

0

35

15

Stop & Shop/Giant Cranberry Almond Cereal

10

30

20

Stop & Shop/Giant Source 100 Crispy Whole Grain Wheat & Brown Rice Flakes

100

100

10

The Silver Palate Grain Berry, Bran Flakes

50

25

25

Trader Joe's Bran Flakes

25

35

354

Valu Time Crisp Rice Cereal

25

30

25

Valu Time Frosted Flakes Sweetened Cereal

0

50

15

Granolas

Familia Swiss Balance, Vanilla Crunch

0

50

0

Familia Swiss Crunch Muesli, High Fiber and Low Fat Fortified Multigrain Cereal

0

35

0

Kellogg's Special K, Low Fat Granola, Touch of Honey

0

35

10

Instant hot cereal

Cream of Wheat Instant Healthy Grain Whole Grain Hot Cereal

0

30

30

Cream of Wheat Instant Hot Cereal, Bananas & Cream

0

25

30

Cream of Wheat Instant Hot Cereal, Chocolate

0

25

30

Cream of Wheat Instant Hot Cereal, Maple Brown Sugar

0

25

30

Cream of Wheat Instant Hot Cereal, Original Flavor

0

45

30

Maypo Instant Maple Oatmeal

0

50

50

Quaker Instant Oatmeal, Apples & Cinnamon

0

25

30

Non-instant hot cereal

Maypo Vermont Style Maple Oatmeal

0

50

50

1. With the exception of two products identified in footnotes 2 and 3 or products with 0 percent of the Daily Value for vitamin A, all other products have vitamin A palmitate (retinol palmitate) as the form of vitamin A added, according to the ingredient labels.
2. For five cereals, single-serve packaging versions have higher amounts of fortified nutrients per serving compared to the same product sold in a multi-serving cardboard box. These cereals are Kellogg’s Cocoa Krispies (single serving 2.3 oz container); Kellogg’s Krave (single serving 1.87 oz container); General Mills Cheerios (single serving 1.1 oz container); Post Fruity Pebbles (single 2 oz serving in a plastic container); Post Honey Bunches of Oats with Almonds (single 2.25 oz serving in a plastic container).
3. The Nutrition Facts label indicates that, of 25 percent adult Daily Value of vitamin A per serving, 10 percent of Daily Value is in the form of beta-carotene.
4. The ingredient list indicates that both vitamin A palmitate and beta-carotene are added. The Nutrition Facts label does not indicate what percent of added vitamin A is in the form of beta-carotene.

Table A2: 27 snack bars contain 50 percent or more of the adult Daily Value for zinc, niacin and/or vitamin A

Snack bars, in alphabetical order

Zinc % DV*

Niacin % DV*

Vitamin A % DV**

Vitamin A form

Abbott EAS Lean 15 Get Lean & Toned, S'Mores

25

50

35

Vitamin A palmitate

Abbott EAS Myoplex 30 Build Muscle, Chocolate Peanut Butter

30

50

30

Vitamin A palmitate, beta-carotene

Abbott EAS Myoplex Lite, Chocolate Chocolate Chip Crisp

25

50

50

Vitamin A palmitate

Balance Bar Gold, Caramel Nut Blast

15

15 (20)

50

Vitamin A acetate

Balance Bar Gold, Chocolate Mint Cookie Crunch

20

15

50

Vitamin A acetate

Balance Bar Gold, Chocolate Peanut Butter

15 (20)

15 (20)

50

Vitamin A acetate

Balance Bar Gold, S'mores

15 (20)

15

50

Vitamin A acetate

Balance Bar, Almond Brownie

15 (20)

15

50

Vitamin A acetate

Balance Bar, Cookie Dough

15

15

50

Vitamin A acetate

Balance Bar, Double Chocolate Brownie

15 (20)

15

50

Vitamin A acetate

Balance Bar, Honey Peanut

20

20

50

Vitamin A acetate

Balance Bar, Peanut Butter

15 (20)

15 (25)

50

Vitamin A acetate

Balance Bar, Yogurt Honey Peanut

15 (20)

15 (20)

50

Vitamin A acetate

General Mills Wheaties Fuel Energy Bar, Chocolate Peanut Butter

0

100

0

 none added

Kind Plus Cranberry Almond + Antioxidants

4

4

50

Vitamin A acetate

Kind Plus Dark Chocolate Cherry Cashew + Antioxidants

4

4

50

Vitamin A acetate

Kind Plus Pomegranate Blueberry Pistachio + Antioxidants

6

2

50

Vitamin A acetate

Marathon Protein Bar Powered by Snickers, Caramel Nut Rush

35

100

35

Vitamin A palmitate

Marathon Protein Bar Powered by Snickers, Chewy Chocolatey Peanut

40

100

35

Vitamin A palmitate

Marathon Protein Bar Powered by Snickers, Chocolatey Nut Burst

40

100

35

Vitamin A palmitate

Marathon Protein Bar Powered by Snickers, Crunchy Dark Chocolate

35

100

35

Vitamin A palmitate

Marathon Protein Bar Powered by Snickers, Crunchy Multi-Grain

35

100

35

Vitamin A palmitate

Met-Rx Big 100 Meal Replacement Bar, Chocolate Chip Cookie Dough

50

50

50

Vitamin A palmitate

Muscletech Meso-Tech Complete, Peanut Butter Chocolate

50

50

50

Vitamin A palmitate

PowerBar Protein Plus, Chocolate Peanut Butter

35

100

0

 none added

PowerBar Protein Plus High Protein Bar, Vanilla Yogurt

35

100

0

 none added

South Beach Diet Meal Bars, Chocolate Peanut Butter

20

20

50

Vitamin A acetate

* When two numbers are listed in a column, the first number is the amount on the package label in FoodEssentials database (corresponding primarily to 2013 formulations); the number in parenthesis is the amount currently listed for the product on the manufacturer’s website, as reviewed by EWG in April 2014.
** Products with no added vitamin A and products containing added only provitamin A in the form of beta-carotene excluded from the analysis.

Table A3: Cereals with highest fortification levels. Check mark indicates a single serving contains 100 percent of the adult Daily Value for a particular nutrient, as indicated in Nutrition Facts label.

Breakfast cereals (in alphabetical order)

Vitamin C

Calcium

Iron

Vitamin E

Thiamin

Riboflavin

Niacin

Vitamin B6

Folate

Vitamin B12

Pantothenic Acid

Zinc

Essential Everyday Bran Flakes [“Vit C 100% DV”]

-

Food Club Essential Choice Bran [“Iron 100% DV”]

-

Food Lion Enriched Bran Flakes [“with 13 essential vitamins & minerals”]

-

Food Lion Whole Grain 100

General Mills Total +Omega-3 Honey Almond Flax [“100% Daily Value of 12 vitamins & minerals”]

General Mills Total Raisin Bran [“100% Daily Value of 11 vitamins & minerals”]

-

General Mills Total Whole Grain [“100% Daily Value of 12 vitamins & minerals”]

General Mills Wheaties Fuel [“100% DV 5 B-Vitamins”]

-

-

-

-

-

-

-

Giant Eagle Bran Flakes [“100% Daily Value of 11 vitamins & minerals Per Serving”]

-

Great Value Multi Grain Flakes

Kellogg's All-Bran Complete, Wheat Flakes [“Vitamin E 100%”]

-

Kellogg's Product 19 [“100 Daily Value of vitamin E, folic acid, iron and zinc”]

-

Kellogg's Smart Start, Original Antioxidants [“Antioxidant Vitamins A, C & E, Including Beta Carotene”]

-

-

Kemach Whole Wheat Flakes [“Excellent Source of 12 Vitamins and Minerals”]

-

Kiggins Bran Flakes [“Vitamin C 100%”]

-

Roundy's Bran Flakes [“With 15 Essential Vitamins & Minerals”]

-

Safeway Kitchens Bran Flakes [“Excellent Source of 13 Vitamins & Minerals”]

-

Shop Rite Bran Flakes [“Provides 15 Essential Vitamins & Minerals Including Iron”]

-

Shur Fine Wheat Bran [“With 13 Essential Vitamins & Minerals”]

-

Stop & Shop/Giant Source 100 [“Good Source of 14 Vitamins & Minerals”]