High Demand for EWG Sunscreen Sampler Box Reflects Consumer Calls for Safer Sun Protection
“It’s clear from the overwhelming demand that Americans want sunscreens that effectively filter harmful ultraviolet rays but don’t contain toxic chemicals,” EWG President Ken Cook said.
EWG's Sun Safety Campaign grew out of discussions among EWG staff, independent scientists, researchers, dermatologists and companies offering sun protection solutions. The result confirms the urgent need for a dramatic and sustained increase in public awareness about the alarming rise of melanoma, the serious health risks associated with excessive sun exposure, the worrisome popularity of tanning beds and the ineffectiveness and worrisome ingredients in many sunscreens on the market.
The Sun Safety Campaign marks EWG’s first collaboration with sunscreen makers to pursue a common a public health objective. Sun Safety Coalition members have contributed time, energy, resources and marketing expertise to this vital initiative.
The sampler box, a fund-raising initiative, contained products from 14 brands:
Ava Anderson Non Toxic
Babytime by Episencial
Marie Veronique Organics
“The speed with which we sold out was an exciting surprise,” said Colleen Hutchings, senior director of online strategies and development at EWG. “This was our first attempt to curate a box of EWG top-rated sun care products for our supporters. Its success speaks to both the trust we’ve earned and the demand for safe and effective sun protection."