EnviroGroups on MySpace ?
What do Oceana, Oxfam America, and Greenpeace all have in common? Well-among other things-they are all nonprofits that have tapped into the social networking world of MySpace.com to attract new supporters. The website, which is best know for giving exposure to lesser known bands and helping teenagers stay in touch with their massive amounts of online "friends," has proven itself to not be limited to these uses. Where MySpace is limited is in its own site construction, which allows groups to set up pages that are usually clumsy, at best. The upside to its simple construction is that you don't need a programmer to set up a profile--anyone can do it. If you want to learn more about this phenomenon, check out this interview with Pete Cashmore of Mashable.com or this article by Ken Goldstein of the The Nonprofit Consultant Blog. If you're an environmental group looking to enhance your communications with the public and stay on top of the rapidly-shifting communications landscape, do yourself a favor and check out Green Media Toolshed.
Hilarious bonus link: Demetri Martin of The Daily Show on "social networking"