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"Independent" Pet Food Task Force Includes Pet Food Co. Scientists

Tuesday, April 10, 2007

Reprinted from CSPI's Integrity in Science Watch:

Proctor & Gamble has launched a massive advertising blitz to counter consumer fears about the rising death toll from poisoned pet food. The firm took out 59 full-page ads in daily newspapers, with most citing reassurances from an independent task force. What P&G didn’t mention in the ads for Iams and Eukanuba products was that most of the task force members have financial ties to the P&G subsidiaries, according to Advertising Age:

“Of the seven veterinarians on the panel, three have appeared as endorsers in ads for Iams, another is affiliated with Veterinary Pet Insurance (a company with which Iams has a promotional partnership), another was a speaker at an Iams-sponsored symposium in February, another is a former Iams employee, and the last is a past recipient of a five-year research grant from Iams.”

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