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Tell Clorox: Take back the filter!

Friday, April 18, 2008

pitcher_filter_photo.jpgWe're always telling you to filter your water 'round these parts. It's true, a good carbon filter will get rid of most common pollutants (though not all), and they're a lot less expensive than a reverse-osmosis system. But every couple of months or so, you're left with a grit-filled hunk of plastic that can't be recycled. There's nothing to do with an old filter but throw it out -- and that hardly seems eco-friendly.

Unless you live in Europe, where the German company that makes Brita pitcher and faucet-mounted filter systems has created a filter takeback system. Returned, used filters are taken apart and reused or recycled. Unfortunately Clorox, who hold Brita's distribution license in the U.S., has no such program.

Enter the incomparable Beth Terry. In her quest to rid her life of plastic trash, those Brita filters were becoming a roadblock. Apparently she decided the roadblock needed to come down. Now, with a team of concerned citizens from across the country, Beth has created the Take Back the Filter campaign -- because if they can do it in Europe, there's no reason they can't do it here. Go to the website to sign the petition and write a letter to Clorox execs. You can even send your used filters to the Take Back the Filter team, and they'll deliver them en masse to Clorox!

We shouldn't have to choose between clean water and not creating trash. Tell Clorox to Take Back the Filter!