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About the brand: Rejuvenol Laboratories, Inc.
Rejuvenol products have not been tested for formaldehyde content, but the company has indicated formaldehyde in the ingredient list for Rejuvenol Brazilian Original Keratin Treatment. They have also released a new Vanilla Treatment which they claim to be formaldehyde free. These products are available to US consumers via third party online sellers.
Products by Rejuvenol Laboratories, Inc.
| Product | Formaldehyde testing results | Injuries: Number of consumers that filed reports with the federal government | Product recalls | |
 | Rejuvenol Brazilian Keratin Treatment with Collagen Boosted | not tested | 0 | |
 | Rejuvenol Brazilian Original Keratin Treatment with Collagen | not tested | 0 | |
 | Rejuvenol NEW No formaldehyde Vanilla Brazilian Keratin Treatment with Collagen | not tested | 0 |
INJURIES: CLIENT/SALON WORKER INJURIES REPORTED TO THE FEDERAL GOVERNMENT
Consumers or salon workers filed at least [27] reports of adverse events (injuries) from using hair straighteners, according to documents provided by the Food and Drug Administration in response to EWG's Freedom of Information Act request.
| Product | Complaint | Date |
| Rejuvenol Brazilian Keratin Treatment with Collagen Boosted | We coughed, had watery eyes, & experienced irritated throat but we took lot of breaks. | 2010-08-18 |
| I did it by myself at home, it wasn't hard at all. I had the windows open and a ceiling and desk fan going. | 2010-09-06 | |
| Rejuvenol NEW No formaldehyde Vanilla Brazilian Keratin Treatment with Collagen | Regardless if they claim there is no formaldehyde, this product smoked like crazy during the flat ironing. | 2010-12-13 |
PRODUCT RECALLS
Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.
| Product | Australia | Canada | Cyprus | France | Germany | Ireland |
| Rejuvenol Brazilian Keratin Treatment with Collagen Boosted | - | - | - | - | - | - |
| Rejuvenol Brazilian Original Keratin Treatment with Collagen | - | - | - | - | - | - |
| Rejuvenol NEW No formaldehyde Vanilla Brazilian Keratin Treatment with Collagen | - | - | - | - | - | - |
WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS
[link]
AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?
A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Rejuvenol Laboratories, Inc. products are listed below:
Rejuvenol Laboratories - Rejuvenol Brazilian Keratin Treatment with Collagen Boosted
"Rejuvenol Brazilian Keratin Treatment Boosted 16 oz, Coarse Hair, Rejuvenol Brazilian Keratin Treatment Boosted straightening treatment softens and smooths your hair with double the power."
- from link
Retailers: 199.95 from StyleBell via Amazon.com
Rejuvenol Laboratories - Rejuvenol Brazilian Original Keratin Treatment with Collagen
"INGREDIENTS: Water, Hydrolyzed Keratin, Propylene Glycol, Amodimethicone, Cetrimonium Chloride, Cyclopentasiloxane, Formaldehyde, Dimethicone, Cetaryl Alcohol, Ceteareth-20, hydrolyzed Collagen, Fragrance."
- from link
Retailers: Provided upon calling from Rejuvenol website, 138.2 from Amazon 5 sellers (not Amazon)
Rejuvenol Laboratories - Rejuvenol NEW No formaldehyde Vanilla Brazilian Keratin Treatment with Collagen
"BRAZILIAN VANILLA KERATIN TREATMENT NO FORMALDEHYDE Vanilla keratin 16 FL.OZ, THE SOLUTION FOR CHEMICALLY TREATED , FUZZY, REBEL AND CURLY & WAVY HAIR The keratin assists in the restoration of regions of your hair that have been damaged due to break in the peptide chain, and restores SHINE, RESISTANCE, ELASTICITY, and HYDRATION of the strands. The vanilla keratin can be applied to any type of hair: hair that has been bleached, highlighted, dyed with permanent hair color or henna, relaxed, straightened, per med, and on hair that has been treated with other straightening products. The Intelligent Blow Dry is compatible with any type of chemical. It is safe for any hair type: curly, short, wavy, afro, blonde, long, or chemically straightened hair, on both males and females, on hair that has never been chemically treated, on white hair, long hair, short hair, trendy hairstyles, hard hair, natural hair, oily hair, wavy hair, black hair, dry hair, or curly hair. You can change your life and the life of your hair........ Our formula is 100 % elaborated in Brazil if it works, because to continue suffering, NO FORMALDEHYDE importantly: this product in professional therefore has to be applied by a professional of the hair. THE SOLUTION FOR CHEMICALLY TREATED , FUZZY, REBEL AND CURLY & WAVY HAIR The keratin assists in the restoration of regions of your hair that have been damaged due to break in the peptide chain, and restores SHINE, RESISTANCE, ELASTICITY, and HYDRATION of the hair. The treatment can be used on all hair types."
- from link
Retailers: 149.99 from Amazon 2 sellers (not Amazon)
Legal Disclaimer:
The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.
References:
Amazon.com. 2011A. Rejuvenol Brazilian Keratin Treatment Boosted 16 oz, Coarse Hair. Available: http://www.amazon.com/Rejuvenol-Brazilian-Keratin-Treatment-Boosted/dp/B002LV48RC/ref=sr_1_1?ie=UTF8&s=beauty&qid=1297089682&sr=8-1 Accessed: 2/14/2011.
Amazon.com. 2011B. Rejuvenol Brazilian Keratin Treatment with Collagen 16 oz. Available: http://www.amazon.com/Rejuvenol-Brazilian-Keratin-Treatment-Collagen/dp/B002RS7EYS/ref=sr_1_4?ie=UTF8&qid=1296854026&sr=8-4 Accessed: 2/14/2011.
Amazon.com. 2011C. Rejuvenol Vanilla Brazilian Keratin Treatment with Collagen. Available: http://www.amazon.com/Rejuvenol-Vanilla-Brazilian-Treatment-Collagen/dp/B003NZ519Y/ref=sr_1_1?ie=UTF8&s=beauty&qid=1297089797&sr=1-1 Accessed: 2/14/2011.
ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.
AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.
Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.
Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.
Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.
Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.
Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.
IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.
IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid
Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.
OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.
Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.
PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.
RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.
