Published: April 2011

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About the brand: Liquid Keratin

Liquid Keratin claims to have the “first safe, at home alternative to expensive salon treatments” that “does not contain formaldehyde or harmful chemical ingredients.” These products are untested for formaldehyde, however. Their hair straightening products are available online via their website.



Products by Liquid Keratin

  Product Formaldehyde testing results Injuries: Number of consumers that filed reports with the federal government Product recalls
Liquid Keratin 30 Day Straight Smooth Strong and Long Treatmentnot tested0
Liquid Keratin Bold For Dark Hair 30 Day Straighter, Smoother, Stronger & Longer Treatmentnot tested0


PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

Product Australia Canada Cyprus France Germany Ireland
Liquid Keratin 30 Day Straight Smooth Strong and Long Treatment - - - - - -
Liquid Keratin Bold For Dark Hair 30 Day Straighter, Smoother, Stronger & Longer Treatment - - - - - -


WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

Our keratin is a purified protein fraction isolated from pure New Zealand wool. These keratin proteins and keratin peptides both have molecular weights which allows the formation of coherent films on the cuticle surface and penetration into the cortex. [link]



AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Liquid Keratin products are listed below:

Product Retailers
Liquid Keratin 30 Day Straight Smooth Strong and Long TreatmentLiquid Keratin website
Amazon 9 sellers (not Amazon)
eBay
Liquid Keratin Bold For Dark Hair 30 Day Straighter, Smoother, Stronger & Longer TreatmentLiquid Keratin website
Amazon 5 sellers (not Amazon)




Liquid Keratin - Liquid Keratin 30 Day Straight Smooth Strong and Long Treatment

"Ingredients: Purified Water, Dimethicone, dimethiconol, Sodium Cocoyl Amino Acids (Aspartic Acid, Glutamic Acid, Alanine, Glycine), Glyoxal, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Hydrolyzed Keratin, Sodium Laneth-40 Maleate / Styrene Sulfonate Copolymer, Phenoxyethanol, Ethylhexylglycerin, Laureth 4, Laureth-23."
- from link

Retailers: 49 from Liquid Keratin website, 45 from Amazon 9 sellers (not Amazon), 68.7 from eBay





Liquid Keratin - Liquid Keratin Bold For Dark Hair 30 Day Straighter, Smoother, Stronger & Longer Treatment

"Ingredients: Purified water, dimethicone, dimethiconol, sodium cocoyl aminoacids, biformyl, potassium dimethicone, PEG-7 panthenyl phosphate, hydrolyzed keratin, sodium laneth-40 maleate / styrene sulfonate copolymer, phenoxyethanol, ethylhexylglycerin, laureth 4, laureth-23"
- from link

Retailers: 49 from Liquid Keratin website, 48.95 from Amazon 5 sellers (not Amazon)

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

Liquid Keratin. 2011. What is Liquid Keratin. Available: http://www.liquidkeratin.com/about-lk.php Accessed: 2/7/2011.

Liquid Keratin. 2011B. Liquid Keratin 30 Day Straight Smooth Strong and Long Treatment. Available: http://www.liquidkeratin.com/shop.php?lang=en&id_catp=1&id_cat=1&id_subcat=0&id_product_line=5&id_product=6 Accessed: 2/7/2011.

Liquid Keratin. 2011C. Liquid Keratin Bold for Dark Hair 30 Day Straighter, Smoother, Stronger & Longer Treatment. Available: http://www.liquidkeratin.com/shop.php?lang=en&id_catp=1&id_cat=1&id_subcat=0&id_product_line=5&id_product=8 Accessed: 2/7/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.

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