Published: April 2011

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About the brand: Royal Keratin

Royal Keratin products have not been tested for formaldehyde content, but the company lists formaldehyde in one of their formulations at less than 2%. There is also the milder formula which they claim to be formaldehyde-free. Both of these treatments are available to consumers via the Royal Keratin website.



Products by Royal Keratin

  Product Formaldehyde testing results Injuries: Number of consumers that filed reports with the federal government Product recalls
Royal (Mild) Brazilian Keratin (Formaldehyde Free)not tested0
Royal Traditional (Stronger) Brazilian Keratinnot tested0


PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

Product Australia Canada Cyprus France Germany Ireland
Royal (Mild) Brazilian Keratin (Formaldehyde Free) - - - - - -
Royal Traditional (Stronger) Brazilian Keratin - - - - - -


WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

When it comes to keratin, tough is good. Its strong protective qualities improve the hair both inside and out. Our unique biopolymer ingredient is virtually a "liquid form of hair" that gently blends with the hair on your head. It brings to hair what it was lacking to begin with and what it has lost over the years. Is the hair dull dry and damaged? Is it curly, wavy, frizzy, overly voluminous or unmanageable? Application of our keratin treatment puts an end to all that. The smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. The added strength, elasticity and moisture result in the smooth, soft, shiny and straightened effect. The larger molecules coat the hair cuticle and take the environmental insults such as UV rays, smog, and smoke for your hair on the outside. Further damage to the hair shaft is prevented. [link]



AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Royal Keratin products are listed below:

Product Retailers
Royal (Mild) Brazilian Keratin (Formaldehyde Free)Royal Keratin Website
Royal Traditional (Stronger) Brazilian KeratinRoyal Keratin Website




Royal Keratin - Royal (Mild) Brazilian Keratin (Formaldehyde Free)

"Our Royal Brazilian Keratin Treatment (Mild) is formulated to mildly straighten hair up to 80% and leave it silky,shiny,sleeker,frizzless and more manageable.This works best on fine normal wavy frizzy hair .This Royal Keratin product has low odor-low fumes-comes in three pleasant scents. Chocolate , Strawberry ,Mint. 1 liter bottle covers from 12 to 16 applications per bottle.(2oz per application for shoulder length hair).Our keratin treatment works best with color treated or processed hair.We also suggest adding to your shopping cart our sodium chloride free moisture benefits shampoo and moisture balancing conditioners . These products are designed to help maintain your keratin treatment. All our keratin products contain the highest grade of natural keratin protein ingredients found in the world."
- from link

Retailers: 250 from Royal Keratin Website





Royal Keratin - Royal Traditional (Stronger) Brazilian Keratin

"Our Traditional Royal Brazilian Keratin Treatment under 2% formal is formulated to straighten hair up to 95% and leave it silky,shiny,sleeker,frizzless and more manageable. This stronger treatment works best to straighten and condition all hair types including more resistant thick,curly ,frizzy hair with a strong wave or curl.The keratin has extracts which hydrate and fortify the hair.It comes in chocolate ,strawberry and mint extract fragrances.It can be used for resistant and processed hair.Our product works best on processed hair. After the treatment is done ,the Client will leave the solution in their hair for only one or two days before washing.1 ltr covers up to 16 applications per bottle.(2 oz per application for shoulder length hair).We also suggest adding to your shopping cart our sodium chloride free moisture benefits shampoo and moisture balancing conditioners . These products are designed to help maintain the keratin treatment."
- from link

Retailers: 250 from Royal Keratin Website

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

Royal Keratin. 2011. How does it work. Available: http://www.straightenmyhair.com/How-Does-work.php Accessed: 2/14/2011.

Royal Keratin. 2011B. Royal Traditional (Stronger) Brazilian Keratin. Available: http://www.straightenmyhair.com/Product-Detail.php?name=ROYAL%20TRADITIONAL%20(Stronger)%20BRAZILIAN%20KERATIN%20LITER%20Brazilian%20Keratin%20Treatment%20(under%202%25%20Formal)%20Conditions%20%26%20Straightens%20Hair%20up%20to%2095%25%20on%20most%20hair%20types,%20results%20may%20vary.%20Use%20to%20acheive%20a%20straighter%20results.Choco,strawberry%20or%20mint,%20%20%20%20%20%20(LITER)%20 Accessed: 2/14/2011.

Royal Keratin. 2011C. Royal (Mild) Brazilian Keratin Ltr (F. Free). Available: http://www.straightenmyhair.com/Product-Detail.php?name=ROYAL%20(MILD)%20BRAZILIAN%20KERATIN%20LTR%20(F.Free)%20LITER%20Conditions%20and%20mildly%20Straightens%20Hair%20up%20to%2080%25%20on%20most%20clients.Results%20may%20vary.For%20fine%20to%20medium%20curly%20hair.Chocolate%20,%20Strawberry%20or%20Mint,%20%20%20%20(LITER) Accessed: 2/14/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.

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