Published: April 2011

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About the brand: Hair Color Research Group, Inc.

Hair Color Research Group sells La-Brasiliana Original Keratin Treatment that takes between 1.5 to 4 hours and lasts between two to four months. This hair treatment is available via online retailers including third-party sellers on Amazon and eBay. Public test results for formaldehyde content were not found.



Products by Hair Color Research Group, Inc.

  Product Formaldehyde testing results Injuries: Number of consumers that filed reports with the federal government Product recalls
La-Brasiliana Original Keratin Treatment with Collagennot tested0


PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

Product Australia Canada Cyprus France Germany Ireland
La-Brasiliana Original Keratin Treatment with Collagen - - - - - -


WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

Unlike other products available on the market, such as creme relaxers or the Japanese straightening system, La-Brasiliana Zero Keratin treatment with Collagen replenishes the condition of the hair without damage or change to the molecular structure. The treatment can be used on all hair types such as chemically treated hair, colored, permed, relaxed, straightened, highlighted, and bleached. The application process takes anywhere from 1.5 to 4 hours depending on the length and thickness of the hair. After application of the product, it is infused with a 450 degree flat iron, which seals in moisture, hydrates the hair, and creates a glossy finish. Results are visible immediately after treatment is completed. Clients will be amazed to say the least. Hair looks shiny and beautiful resembling the hair of a young child. [link]



AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Hair Color Research Group, Inc. products are listed below:

Product Retailers
La-Brasiliana Original Keratin Treatment with CollagenAmazon 2 sellers (not Amazon)
eBay




Hair Color Research Group - La-Brasiliana Original Keratin Treatment with Collagen

"La-Brasiliana Zero Keratin treatment with collagen is a revolutionary process that transforms the hair. The treatment is keratin based. Keratin is the primary protein of the hair, skin, and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state while collagen improves the elasticity of the hair."
- from link

Retailers: 148.13 from Amazon 2 sellers (not Amazon), http://cgi.ebay.com/La-Brasiliana-Original-Keratin-Treatment-w-Collagen-16z-/320594595847?pt=LH_Defa from eBay

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

La-Brasiliana. 2011. About us. Available: http://www.hair-liss.com/intelligentbrush.html Accessed: 2/10/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.

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