Published: April 2011

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About the brand: R & L Trading Corp

R & L Trading Corp is the company that develops and sells the Soft-Liss Intelligent Brush line of hair straightening products. These products are available to consumers via the Soft-Liss website. Public test results for formaldehyde content were not found for these products.



Products by R & L Trading Corp

  Product Formaldehyde testing results Injuries: Number of consumers that filed reports with the federal government Product recalls
Soft-Liss Intelligent Brush Morango Step 2> 0.2 %0Ireland
Soft-Liss Intelligent Brush Chocolate Step 2not tested0Ireland
Soft-Liss Intelligent Brush Algas Marinhas Step 2not tested0Ireland
Soft-Liss Intelligent Brush Diamond Step 2not tested0Ireland
Soft-Liss Intelligent Brush Golden Step 2not tested0Ireland
Soft-Liss Intelligent Brush Neutro Step 2not tested0Ireland


Formaldehyde test results

Product Formaldehyde Detected Number of samples Tested by Date Reference
Soft-Liss Intelligent Brush Morango Step 2> 0.2 %1Ireland as reported by the French Health Products Safety Agency2010-12-06IMB 2010A, IMB 2010B


COMPANY STATEMENTS ON FORMALDEHYDE OR ALTERNATIVES IN ITS PRODUCT(S)

statment on February 9, 2011

"None of our products contain any fomaldehyde. They are all fomaldehyde FREE."



PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

Product Australia Canada Cyprus France Germany Ireland
Soft-Liss Intelligent Brush Morango Step 2 - - - - - Unknown date
Soft-Liss Intelligent Brush Chocolate Step 2 - - - - - Unknown date
Soft-Liss Intelligent Brush Algas Marinhas Step 2 - - - - - Unknown date
Soft-Liss Intelligent Brush Diamond Step 2 - - - - - Unknown date
Soft-Liss Intelligent Brush Golden Step 2 - - - - - Unknown date
Soft-Liss Intelligent Brush Neutro Step 2 - - - - - Unknown date


WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

The Soft-Liss Intelligent Brush is a line of products used for hair straightening through a "texturization" technique, in which the active ingredients of the product act on the hair, promoting the straightening of the strands and leaving them naturally straight. In addition, these products also act on the keratin and protein of the hair, which protect the hair from damage and keep it shiny and healthy. The whole line has been developed with the exclusive Soft Liss Professional Line Integrated Complex, which has a positive bioactive effect that allows the capillary fiber to remain straight and with a natural appearance. [link]



AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for R & L Trading Corp products are listed below:

Product Retailers
Soft-Liss Intelligent Brush Morango Step 2Direct from soft-liss
Soft-Liss Intelligent Brush Chocolate Step 2Soft-Liss online store
Soft-Liss Intelligent Brush Algas Marinhas Step 2Soft-Liss online store
Soft-Liss Intelligent Brush Diamond Step 2Soft-Liss online store
Soft-Liss Intelligent Brush Golden Step 2Soft-Liss online store
Soft-Liss Intelligent Brush Neutro Step 2Soft-Liss online store




R & L Trading Corp - Soft-Liss Intelligent Brush Morango Step 2

"Soft-Liss Intelligent Brush Doesn't just straighten your hair, it RESTORES it! Curl it, style it, do what you want. It's your hair, RESTORED! With its revolutionary ALL NATURAL formula it penetrates the hair cortex and realigns the protein chains responsible for the external appearance of the hair, without damaging them. When cauterizing the treatment, nutrients that restore the capillary fibers are injected, leaving it optimized for a straight or curly effect."
- from link

Retailers: $66 (8 oz) from Direct from soft-liss





R & L Trading Corp - Soft-Liss Intelligent Brush Chocolate Step 2

"Soft-Liss Intelligent Brush Doesn't just straighten your hair, it RESTORES it! Curl it, style it, do what you want. It's your hair, RESTORED! With its revolutionary ALL NATURAL formula it penetrates the hair cortex and realigns the protein chains responsible for the external appearance of the hair, without damaging them. When cauterizing the treatment, nutrients that restore the capillary fibers are injected, leaving it optimized for a straight or curly effect."
- from link

Retailers: $66 (8 oz) from Soft-Liss online store





R & L Trading Corp - Soft-Liss Intelligent Brush Algas Marinhas Step 2

"Soft-Liss Intelligent Brush Doesn't just straighten your hair, it RESTORES it! Curl it, style it, do what you want. It's your hair, RESTORED! With its revolutionary ALL NATURAL formula it penetrates the hair cortex and realigns the protein chains responsible for the external appearance of the hair, without damaging them. When cauterizing the treatment, nutrients that restore the capillary fibers are injected, leaving it optimized for a straight or curly effect."
- from link

Retailers: $66 (8 oz) from Soft-Liss online store





R & L Trading Corp - Soft-Liss Intelligent Brush Diamond Step 2

"Soft-Liss Intelligent Brush Doesn't just straighten your hair, it RESTORES it! Curl it, style it, do what you want. It's your hair, RESTORED! With its revolutionary ALL NATURAL formula it penetrates the hair cortex and realigns the protein chains responsible for the external appearance of the hair, without damaging them. When cauterizing the treatment, nutrients that restore the capillary fibers are injected, leaving it optimized for a straight or curly effect."
- from link

Retailers: $66 (8 oz) from Soft-Liss online store





R & L Trading Corp - Soft-Liss Intelligent Brush Golden Step 2

"Soft-Liss Intelligent Brush Doesn't just straighten your hair, it RESTORES it! Curl it, style it, do what you want. It's your hair, RESTORED! With its revolutionary ALL NATURAL formula it penetrates the hair cortex and realigns the protein chains responsible for the external appearance of the hair, without damaging them. When cauterizing the treatment, nutrients that restore the capillary fibers are injected, leaving it optimized for a straight or curly effect."
- from link

Retailers: $66 (8 oz) from Soft-Liss online store





R & L Trading Corp - Soft-Liss Intelligent Brush Neutro Step 2

"Soft-Liss Intelligent Brush Doesn't just straighten your hair, it RESTORES it! Curl it, style it, do what you want. It's your hair, RESTORED! With its revolutionary ALL NATURAL formula it penetrates the hair cortex and realigns the protein chains responsible for the external appearance of the hair, without damaging them. When cauterizing the treatment, nutrients that restore the capillary fibers are injected, leaving it optimized for a straight or curly effect."
- from link

Retailers: $66 (8 oz) from Soft-Liss online store

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

Soft-Liss. 2011. Welcome. Available: http://www.softliss.com/ingles/welcome.htm Accessed: 2/25/2011.

Soft-Liss Professional Line. 2011A. Intelligent Brush Morango Step 2. Available: http://store.softliss.com/ProductDetails.asp?ProductCode=IBSTEP2MORA Accessed: 2/14/2011.

Soft-Liss Professional Line. 2011B. Intelligent Brush Chocolate Step 2. Available: http://store.softliss.com/ProductDetails.asp?ProductCode=IBSTEP2CHOCO Accessed: 2/14/2011.

Soft-Liss Professional Line. 2011C. Intelligent Brush Algas Marinhas Step 2. Available: http://store.softliss.com/ProductDetails.asp?ProductCode=IBSTEP2ALMA Accessed: 2/14/2011.

Soft-Liss Professional Line. 2011D. Intelligent Brush Diamond Step 2. Available: http://store.softliss.com/ProductDetails.asp?ProductCode=IBSTEP2DIAM Accessed: 2/14/2011.

Soft-Liss Professional Line. 2011E. Intelligent Brush Gold Step 2. Available: http://store.softliss.com/ProductDetails.asp?ProductCode=IBSTEP2GOLD Accessed: 2/14/2011.

Soft-Liss Professional Line. 2011F. Intelligent Brush Neutro Step 2. Available: http://store.softliss.com/ProductDetails.asp?ProductCode=IBSTEP2NEUT Accessed: 2/14/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.

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