Published: April 2011

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About the brand: Keratin Express

Keratin Express advertises a fast 35-minute treatment that lasts for 4 to 6 weeks. As of February 2011, they note on their website that the "product contains an aldehyde" and some people may be allergic to it. Oregon OSHA tested 7 samples in fall 2010 finding an average of 1.2% formaldehyde.



Products by Keratin Express

  Product Formaldehyde testing results Injuries: Number of consumers that filed reports with the federal government Product recalls
Brazilian Smoothing Treatment 1.0 - 1.2 %0


Formaldehyde test results

Product Formaldehyde Detected Number of samples Tested by Date Reference
Brazilian Smoothing Treatment 1.0-1.2 %7Oregon OSHA2010-10-29Oregon OSHA 2010B


COMPANY STATEMENTS ON FORMALDEHYDE OR ALTERNATIVES IN ITS PRODUCT(S)

statment on November 30, 1999

"The current Keratin Express formula contains no known formaldehyde or formaldehyde donors. To confirm this, we had an independent lab conduct tests to measure any detectable formaldehyde both at room temperature and when heated to 450 degrees for five minutes. The testing confirmed no formaldehyde with the exception of a trace amount (.00017%), attributable to possible residual from other product filling or cleaning on our production line."



PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

Product Australia Canada Cyprus France Germany Ireland
Brazilian Smoothing Treatment - - - - - -


WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

CYPROSIL COMPLEX Lock-in color, repair damage, increase strength, heal, detangle all with a keratin treatment that contains our exclusive Cyprosil Complex, which reduces processing and finishing time by up to 75%! Cyprosil Complex is a synergistic blend of cationically modified keratin and cystine peptides that produce immediate and noticeable shine and conditioning effects after just one treatment. [link]



AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Keratin Express products are listed below:

Product Retailers
Brazilian Smoothing Treatment eBay (4 oz)
Charm Beauty Supply




Keratin Express - Brazilian Smoothing Treatment

"Keratin Express is the newest and fastest growing service in Professional Salons. The service is simpler, faster, safer and more versatile than most treatments on the market. The results of the treatment are smoother, shinier and better-conditioned hair for 4-6 weeks. CYPROSIL COMPLEX Lock-in color, repair damage, increase strength, heal, detangle all with a keratin treatment that contains our exclusive Cyprosil Complex, which reduces processing and finishing time by up to 75%! Cyprosil Complex is a synergistic blend of cationically modified keratin and cystine peptides that produce immediate and noticeable shine and conditioning effects after just one treatment. "This product contains an aldehyde; some people are allergic to aldehydes. As with all salon chemical treatments, stylists/clients with respiratory, eye and/or skin sensitivities should request a patch test or consult with a physician before applying or receiving this treatment. Pregnant stylists/clients should not apply or receive this treatment.""
- from link

Retailers: 49.95 from eBay (4 oz), 54.93 from Charm Beauty Supply

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

Keratin Express. 2010. Keratin Express Response to OSHA Testing. 11/1/2010. Available: www.keratin-express.com/Keratin_Express_Response_to_OSHA_Testing.pdf Accessed: 2/25/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.

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